In the just released series of beautiful Pampers Ads, Über Content’s Rachel McDonald and Saatchi & Saatchi NY team up to demonstrate how babies bring out the good in people.
"There’s nothing we wouldn’t do to make life #BetterForBaby."
That's the message of this new socially conscious campaign from Pampers.
After asking parents around the world to share what they would to to be #BetterForBaby, the brand decided to surprise a few mothers by fulfilling their pledges.
In the spots, McDonald crafts a film that has a strong, heartfelt sense of humanity and a selfless truth behind it. Each film features a new family Pampers has selected, and tells the story behind the powerful transformations they provide in a close intimate way.
Examples include a backyard playground overhaul, opening a preschool, and nursery re-vamp.
The commercial is part of Pampers' #BetterForBaby campaign that began earlier this year highlighting the brand's various charity partnerships and efforts towards protecting premature babies, donating products to families in need, preventing maternal and newborn tetanus, and reducing the environmental impact of its diapers.
Watch the spots:
Watch on YouTube here: Pampers | Albanai – 1:47
Watch on YouTube here: Pampers | Holli – 2:11
Watch on YouTube here:Pampers | Daniela – 1:39
Screenwork Credits
Agency: Saatchi & Saatchi NY
Creative: Jay Benjamin – Chief Creative Officer, Luca Lorenzini – Global Creative Director, Luca Pannese – Global Creative Director, Carl von der Lancken – Copywriter, Creative, Lise Larsen – Art Director, Creative
Production: John Doris – Director of Content Production, Tegan Mahford – Producer, Eric Korte – VP Music Director, Marta Stajek – Head of Business Affairs, Dorota Wallace – Business Manager
Account: Ciara Monchek – Management Supervisor, Keegan Fiertl – Account Executive, Megan Dwyer – Planning Director
Production Company: Über Content
Executive Prod / Owner – Phyllis Koenig, Director – Rachel McDonald, Staff Production Manager – Anne Vega, Line Producer – Brendan Vaughan, 1st AD – Phyllis Koenig, Director of Photography – Tucker Korte, 1st AC – Brad Rochlitzer, DIT – Brett Suding, Production Designer – Penelope Stames, Set Dresser – Tommy Estrange
Editorial Company: Cosmo Street
EP: Maura Woodward, Producer: Luiza Naritomi, Editor: Aaron Langley, Assistant Editor: Jon Allen
VFX and Finishing: Nice Shoes
Colorist, Gene Curley, VFX artist: John Shea, Head of Production: Ed Rilli
Agency Account Credits
Ciara Monchek – Management Supervisor, Keegan Fiertl – Account Executive, Megan Dwyer – Planning Director
About Rachel McDonald
Born and raised in a small coastal town in M-I-SS-I-SS-I-PP-I, Rachel is a force of her own nature. This surf loving, Katrina survivor is captivating the world through her stunning visuals, all inspired by emotional characters and honest storytelling. McDonald’s recent directing work includes projects for Samsung, H&M, Motorola, Nick Fouquet Hats, West Elm, the Special Olympics and her latest music video for rising country star Ashley Monroe.
About Über Content
“We are filmmakers. Directors. Producers. Creators. The stories we tell inspire us. We are innovators. We are Über.” Founded in 2005 by EP/Owners Phyllis Koenig and Preston Lee, Über Content’s talented and diverse roster includes directors Ali Ali, Lucia Aniello, Ben Callner, Ryan Ebner, Keith Ehrlich, Dennie Gordon, Adam Gunser, Paul Iannacchino, Chris Hooper, Rachel McDonald, Scott Pickett, Ryan Reichenfeld, Fred Savage, Matt Shakman, Daniel Strange, Charlie Todd, and Cole Webley.
About #BETTERFORBABY
As part of Pampers core mission to care for the happy and healthy development of babies and their families for more than 50 years, the brand launched its “Better for Baby” campaign this summer on the belief that babies bring out the best in each of us, so that’s why there is nothing we wouldn’t do to make life better for babies. #Betterforbaby is an ongoing call-to-action where we invite people to share pledges – big and small – of how they plan to make life “better for baby.”
About Pampers
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more.
