Psyop and New Zealand agency Clemenger BBDO create an extraordinary parallel universe in their latest work for Fly Buys “Something A Little Bit Good.”nnThe spot takes place between two worlds — a mundane grocery store and an enchanted animal kingdom. Every time a Fly Buys points card is swiped at the checkout counter, the scenery transitions from the drab market setting to a fantasy jungle populated by whimsical, photoreal animals. nnPsyop shot the live action in New Zealand and directed the 3D animation throughout the spot, making sure each animal has its own personality while building a world that’s tangible to viewers. MPC was brought in early on to help with the CG creatures, general visual effects needs and color grading.nnnnCreditsnnTitlenFly Buys “A Little Bit of Good” :60nnAgencynAgency BBDO ClemengernExecutive Creative Director Philip AndrewnArt Director Brigid AlkemanCopywriter Mitch AlisonnExecutive Producer Martin GraynAccount Team Julia WalshawnnLive ActionnProduction Company Flying FishnProducer Penelope SinclairnExecutive Producer James MoorenDirector PsyopnCreative Director Todd Mueller & Kylie MatuliknExecutive Producers Neysa Horsburgh, Guillaume RaffinDirector of Photography Ginny LoanennVisual EffectsnVFX Company MPCnProducer Nicole FinanVFX Supervisor Ross Denner & Benoit MannequinnLead Technical Director Ross DennernLead Flame Benoit MannequinnCompostior(s) Will Voss Johnson, Katerina ArroyonPreviz (Generalists) Nikki Mull, William Schilthuis, AdamnModeler(s) Kunal Sarkar, Prashant NairnAnimator(s) Ian Wilson, Jonah AustinnTexture Damian Boyle, David Mayhew, Inigo Vimal Roy, Raju Ganesh S.nLighter(s) Fred DurandnRoto Brinda Ravichandran, Sathya NarayannGFX Fur: Dameon BoylenParticles John Cherniack, Cristian Hinz Welkens, EdwardnnEditorialnEditorial Company PsyopnEditor Brett NicollettinnTelecinenTelecine Company MPCnColorist Mark GethinnnMusicnMusic Company LiquidnnAbout PsyopnPsyop helps brands and agencies connect with consumers and solve business and marketing problems by telling compelling stories and building engaging worlds, using whatever techniques and media are appropriate. Skilled in animation, design, illustration, 3D, 2D and live action production — and seamlessly combining some or all of these — Psyop takes a unique, tailored approach to each and every project. www.psyop.tv
Rachele Greenberg Psyop 212.533.9055 ext. 272 Contact Rachele via email
Agency Source Joins Forces With #BidforLA To Support LA’s Production Community
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires. LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production. Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added. View the full production list HERE . Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.” Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More