Proof Inc., one of the film industry’s leading visualization houses, provided Previsualization and Postvisualization services, as well as final Visual Effects and some Motion Graphics imagery, for Universal Pictures’ “Riddick,” it was announced today by Proof’s Creative Director/Founder Ron Frankel. Currently in theaters, the film opened # 1 this weekend at the box office. nnSpearheaded by Proof’s VFX Supervisor Raul Moreno, Proof provided the Previs for 10 shots presented in “Riddick,” including several scenes depicting spaceships. Proof also provided several Postvis shots in which 3D models of these spaceships were matched up against original plates. In addition, Proof was involved with the look development of a number of shots, including those in which some of the film’s characters interact with a 3D map, as well as with a machete weapon. Proof also provided some finished 3D motion graphics sequences featured in the film. nnWorking closely with director David Twohy, Raul Moreno and Proof also finished 30 VFX shots featured in “Riddick.” Proof began working with the plates, and moved on to 3D tracking, modeling, texturing & lighting, 2D tracking & integration, camera match moves, and ultimately to final compositing & rendering. nnGunnar Hansen, VFX Supervisor on “Riddick,” said,” “Proof’s work on the visual effects for this film really helped editorial tell the story. These shots were editorially sensitive, depicted several important moments within the storyline, and allowed our director David Twohy to provide Proof with quick feedback. The quality of Proof’s finished VFX shots was so good, in fact, that a number of them even appeared in the film’s trailer. Working with Proof on ‘Riddick’ was an excellent experience. They really stepped up to the plate, and did a truly great job.” nn
nnAbout PROOF INC.nFounded in 2002 in Los Angeles by Ron Frankel, Proof Inc. is one Hollywood’s leading providers of high-quality visualization services for the feature film and live entertainment industries. In addition to “Riddick,” the company’s other recent projects have included “Fast & Furious 6,” “Man of Steel,” “The Hangover, Part 3,” “42,” “Hansel & Gretel: Witch Hunters,” “The Amazing Spider-Man,” and “The Hunger Games,” to name just a few. nnUpcoming projects include “The Hunger Games: Catching Fire,” “Captain America: The Winter Soldier,” “Guardians of the Galaxy,” and “Fast & Furious 7.”nnFrom the start of development through to delivery, the talented digital artists of Proof help filmmakers tell their stories and realize their visions. Whether a major studio feature film, a large-scale architectural installation, a TV commercial, or a live concert, Proof’s unique blend of visual artistry and technical expertise ensures that the company’s work on any project is as accurate as it is evocative. nnProof specializes in four areas of creative services:nnPrevis: A collaborative process using 3D animation software and real-time computer graphics to generate preliminary versions of shots or sequences; nnVirtual Production: Proof provides on-set visualization, the synchronization and compositing of live photography with 2D or 3D virtual elements, for immediate visual feedback;nnPostvis: This is a creative process whereby filmmakers can direct the p
Katie Wells Proof Executive Producer Contact Katie via email 323/465-6930
Contact:Media Contact: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
A new creative campaign supporting entries for the 2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and itโs turning up everyoneโs ears. Thatโs because the campaignโs quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots โDemo Loveโ and โSexy Ear.โ (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industryโs only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as โthe loudest show in the industry.โ "The AMP Awards have always celebrated creativity in its... Read More