Proof Inc., one of the film industry’s leading visualization houses, provided Previsualization and Postvisualization services, as well as final Visual Effects and some Motion Graphics imagery, for Universal Pictures’ “Riddick,” it was announced today by Proof’s Creative Director/Founder Ron Frankel. Currently in theaters, the film opened # 1 this weekend at the box office. nnSpearheaded by Proof’s VFX Supervisor Raul Moreno, Proof provided the Previs for 10 shots presented in “Riddick,” including several scenes depicting spaceships. Proof also provided several Postvis shots in which 3D models of these spaceships were matched up against original plates. In addition, Proof was involved with the look development of a number of shots, including those in which some of the film’s characters interact with a 3D map, as well as with a machete weapon. Proof also provided some finished 3D motion graphics sequences featured in the film. nnWorking closely with director David Twohy, Raul Moreno and Proof also finished 30 VFX shots featured in “Riddick.” Proof began working with the plates, and moved on to 3D tracking, modeling, texturing & lighting, 2D tracking & integration, camera match moves, and ultimately to final compositing & rendering. nnGunnar Hansen, VFX Supervisor on “Riddick,” said,” “Proof’s work on the visual effects for this film really helped editorial tell the story. These shots were editorially sensitive, depicted several important moments within the storyline, and allowed our director David Twohy to provide Proof with quick feedback. The quality of Proof’s finished VFX shots was so good, in fact, that a number of them even appeared in the film’s trailer. Working with Proof on ‘Riddick’ was an excellent experience. They really stepped up to the plate, and did a truly great job.” nn
nnAbout PROOF INC.nFounded in 2002 in Los Angeles by Ron Frankel, Proof Inc. is one Hollywood’s leading providers of high-quality visualization services for the feature film and live entertainment industries. In addition to “Riddick,” the company’s other recent projects have included “Fast & Furious 6,” “Man of Steel,” “The Hangover, Part 3,” “42,” “Hansel & Gretel: Witch Hunters,” “The Amazing Spider-Man,” and “The Hunger Games,” to name just a few. nnUpcoming projects include “The Hunger Games: Catching Fire,” “Captain America: The Winter Soldier,” “Guardians of the Galaxy,” and “Fast & Furious 7.”nnFrom the start of development through to delivery, the talented digital artists of Proof help filmmakers tell their stories and realize their visions. Whether a major studio feature film, a large-scale architectural installation, a TV commercial, or a live concert, Proof’s unique blend of visual artistry and technical expertise ensures that the company’s work on any project is as accurate as it is evocative. nnProof specializes in four areas of creative services:nnPrevis: A collaborative process using 3D animation software and real-time computer graphics to generate preliminary versions of shots or sequences; nnVirtual Production: Proof provides on-set visualization, the synchronization and compositing of live photography with 2D or 3D virtual elements, for immediate visual feedback;nnPostvis: This is a creative process whereby filmmakers can direct the p
Katie Wells Proof Executive Producer Contact Katie via email 323/465-6930
Contact:Media Contact: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But hereโs the thing: This doesnโt mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. Itโs where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, weโre on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustainย a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketersโ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More