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    Proof Celebrates 20 Years of Visualization; Across the Pond, Proof London Turns 10

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    Proof Inc. postvis for 'The Sandman'
    LOS ANGELES -- (SPW) --

    his year, Proof Inc. celebrates 20 years of providing visualization to the feature film, television, advertising, and multimedia industries. Founded by Ron Frankel on May 6, 2002 as the very first studio worldwide solely dedicated to visualization, Proof has been instrumental in establishing Previs as an integral part of the filmmaking process. The U.K. arm, Proof London, founded by Frankel and Pawl Fulker, celebrates its 10th anniversary this year.

    On the founding of Proof, Frankel said, "It was a bold step into the unknown. I started the company in my garage in Los Angeles with a handful of talented artists. We've since covered the globe  from Western China to Eastern Europe working with the most prolific creatives in the entertainment industry. Now hundreds of talented artists and staff are part of Proof, and Previs has been established as not only an exciting and rewarding career, but also as a key element to creating stories for the screen."

    The studio is best known for visualization relying on technical precision, creativity, and collaboration.

    "When Ron and I started Proof London back in April 2012, I don't think either of us expected it to become the company it is today," said Fulker. "As we've added more amazing artists and production staff to the team, we've maintained our core values of hard work and friendship. And above all, dedication to problem-solving and visual storytelling."

    Proof has contributed to some of the most significant films and franchises of our time, including Jurassic World, Fast Saga, James Bond, Marvel, and the DC Universe films, as well as groundbreaking television, including Sandman (Netflix), Stranger Things (Netflix), Peacemaker (HBO Max) and Wheel of Time (Amazon)  and the final animation in the half-animated The Blacklist season 7 finale which had to shutter its New York City-based production at the onset of the COVID-19 pandemic.

    Coming soon to theaters with Proof previs, postvis and/or techvis are Aquaman and the Lost Kingdom, Creed III, Indiana Jones 5, The Little Mermaid, Fast X, Avatar: The Way of Water, and Amsterdam.

    Select previous titles include Doctor Strange in the Multiverse of Madness, Top Gun: Maverick, No Time to Die, The Suicide Squad, F9, 1917, Aquaman, The Predator, Jurassic World: Fallen Kingdom and Dominion, Wonder Woman, Star Trek Beyond, Guardians of the Galaxy, Captain America: The Winter Soldier, The Lego Movie, Man of Steel, Skyfall, X-Men: First Class, The Twilight Saga, Tropic Thunder, Pirates of the Caribbean franchise, and Team America: World Police.

    Seeing is more than believing. Seeing is proof.

    For more information, please visit:

    SPW Category:Visual Effects and Animation
    Tags:VFXTECHVISpostvisprevisProof



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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