Creative agency Oishii Creative is relishing its recent Gold, Silver and Bronze wins from the 2012 PromaxBDA Promotion, Marketing & Design Awards for its collaborations with ESPN and Nicktoons, as well as a self-promotional vinyl toy.nn”At Oishii, we strive for three things: to work with people we admire, on projects we love, and to receive recognition from our peers,” says Ismael Obregon, President/Creative Director of Oishii Creative.nnOishii brought home a Gold in the Children’s Programming Spot category for the Voltron Force “Let’s Voltron” promo, created in partnership with Nicktoons. The project also recently garnered a One Show Entertainment Merit in the Television Promo category. In the spot, four global locations– Los Angeles, New York, London and Tokyo — were simultaneously shot to capture the reach of this storied franchise.nnnTo view Voltron online click here.nnThe agency earned a Silver in the Art Direction & Design: Informational Graphics – Sports for its Pan American Games graphics package in conjunction with ESPN. Combining Mexican folk-art traditions with high-end graphics, our package reflected the history and culture of the host city, Guadalajara, through colorful and exciting visuals. nnnTo view Pan American Games go here.n nLast but not least, the agency won a Bronze in the Promotional/Premium Items category for “The Kid,” a self-promotional vinyl toy, which was designed and developed internally and then manufactured in China. As the company mascot, “The Kid” is used as a friendly marketing tool to remind clients of the fun-natured crew at Oishii. nnCREDITSnPan American Games Graphics PackagennClient: ESPNnProducer: Dan CunninghamnnProduction Company: Oishii CreativenCreative Director/Designer: Ismael ObregonnDesigner: Federico ReinfeldnProducers: Daniel Walkup & Jake HiblernProduction Coordinator: Scott RothsteinnnPostproduction Company: Oishii CreativenAnimators: Aaron Frebowitz & Dave AndonnVoltron Force “Let’s Voltron” PromonnClient: NicktoonsnCreative Director: Terry McCormicknProducer: Jaclyn GucciardonnProduction Company: Oishii CreativenCreative Director: Ismael ObregonnDirector: Steven MurashigenDP: Christophe LanzenbergnProducers: Daniel Walkup & Susan Harris nProduction Coordinator: Scott RothsteinnnEditorial & Postproduction Company: Oishii CreativenEditor: Carsten BeckernAnimator: Han LeennMusic: “Let’s Voltron” by Swizz Beatz & Lenny Kravitznn“The Kid” Internal Marketing Vinyl ToynCreative Director: Ismael ObregonnProducer: Daniel WalkupnnAbout Oishii Creative:nOishii Creative is a full-service creative agency specializing in building and evolving brands for leading entertainment and consumer companies. We combine keen strategic insights with compelling creative and the latest technology to forge unique visual solutions. Recent clients include the NFL Network, Ovation, EA Sports, Nicktoons and Disney.nn www.oishiicreative.com
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More