ProMAX returns to manufacturing roots; Builds VAR Channel to support success of Platform Shared Storage Servers
ProMAX Systems, manufacturer of multi-functional, high-performance shared storage servers and editing workstations for video, is establishing a new Reseller Channel to represent its growing product line. Several US resellers and integrators have aligned with ProMAX to date, with plans including international expansion into APAC, EMEA and Latin America according to ProMAX’s Channel Manager, Amy Lounsbury, who is spearheading the selection of top industry partners. ProMAX’s move to launch a Reseller Channel to support its products is the natural next step in the 20 year old company’s return to its original activities in manufacturing.
Since ProMAX launched the Platform shared storage server in Q4 2012, it has become the most eagerly adopted new product of its kind by video companies of all sizes. ProMAX changed what video and media professionals expect from shared storage by introducing Platform’s unique multi-functional modules. Platform gained industry attention by delivering superior video performance and intuitive data management capabilities in addition to powering demanding workflow functions such as transcoding, asset management and archive. The recently announced New Platform Series models significantly increase the servers’ scalability, adding multi-location features and functions extending from 8 terabytes to 25 petabytes; firmly positioning Platform servers as an Enterprise class solution.
Mirroring the limitless expansion capabilities of its servers, ProMAX is building its reseller channel to reach additional markets seeking solutions to manage the rapidly increasing quantities of data involved in video production and post production processes. “Everyone is looking for more simplified, and economical ways to deal with mounting terabytes and petabytes of media,” explains Jess Hartmann, ProMAX’s CEO. He adds, “Higher resolution digital cameras like RED and broadcast capabilities such as HDTV and 4K are creating higher density files that are chewing up a lot more storage.”
In addition to the media and entertainment markets, these resellers and integrators will bring the value of Platform’s modular and scalable features to video and media creators within Fortune 500 corporations, colleges and universities, professional sports teams, stadiums and arenas throughout the NFL, NBA, MLB, NHL, and NASCAR, faith-based organizations, and government operations.
About ProMAX Systems
ProMAX develops and manufactures innovative, professional media technology solutions; specializing in shared storage servers, high-end editing workstations and storage devices for video and media content creators around the world. ProMAX has been providing expertly devised and supported end-to-end workflow solutions to the media and entertainment, corporate, education, house of worship and government sectors since 1994. CEO Jess Hartmann acquired ProMAX in 2008, and rapidly expanded the company’s product development and manufacturing operations; breaking into new areas of industry leadership by building powerful systems to meet the performance needs of collaborative media creation and demanding post production processes. Recent customers including the Emmy® webcast; Backstage Live!, Titleist, Chapman University and The Arizona Cardinals all know the value of ProMAX’s scalable and multi-functional systems.
For more information, visit www.promax.com , follow @ProMAX Systems on Twitter, and see more ProMAX happenings on Facebook and YouTube.
Video Credits
Produced by ProMAX Systems.
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Leslie Mais
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