The Production Music Association, which promotes and protects the rights and interests of publishers and composers of music for use in film, television, radio and new media has elected APM Music President Adam Taylor to the post of Vice Chairman and promoted 615 Music President Randy Wachtler to Chairman, effective immediately.
Former Production Music Association Chairman Mike Dowdle, CEO of Non-Stop Music Holdings resigned for personal reasons and will relocate abroad. Dowdle is one of the founding members of the non-profit Production Music Association, which was created in 1997.
“We’re all sorry to see Mike go, but we’re happy for this next exciting chapter of his life,” said Randy Wachtler. “I look forward to working with Adam and our new Executive Director, Debra Krizman and continuing our efforts to promote the interests of the production music community.”
The Production Music Association plays an ongoing role in promoting the interests of production music publishers and working with the performing rights societies (ASCAP, BMI AND SESAC) to help rights holders track and get paid for existing and new distribution platforms. The non-profit organization conducts performance rights analysis, composer and publisher education, promotes discussion around digital rights management issues and provides services to its member companies. The Production Music Association is the community’s leading advocacy group. See www.pmamusic.com.
Contact:Schwartzman & Associates, Inc. Eric Schwartzman 310-446-8310 ext. 11
Envato Launches New Brand Campaign, But Isn’t Quite Finished With It Yet…
Have you ever caught yourself picking apart a menu’s font instead of the food, or zoning out of a conversation because that billboard’s kerning is driving you mad? If you consider yourself ‘creatively obsessed,’ you’re not alone. Envato launched ‘For the creatively obsessed,’ their first major brand campaign, and it’s an homage to creatives who are unapologetically consumed by their craft. In August, Envato launched a rebrand with the “creative spark” as a logomark made with a brush stroke punctuated with a dot. The dot represents the audience making their mark on the world. Envato’s Chief Marketing Officer, Noelle Kim, explains, “Our campaign taps into the relentless creative obsession that enables our audience to make their mark. They see the world differently—constantly in edit-mode, even in everyday moments—and we wanted to celebrate this passion.” With a collection of (almost) true stories, the campaign features creatives in high-stakes moments where their drive for perfection takes center stage, leaving those non-creatives around them feeling incredulous. From a sound designer fixated on the pitch of a siren to a lover distracted by the typeface of a condom pack, the scenarios capture the hyper-focus of the creative mind. The campaign, a co-creation between Envato’s in-house creative team, agency Force Carrier and production company Supaflr, reflects that very passion and attention to detail the campaign celebrates. “We knew we needed a partner to bring our ideas to life who would feel like an extension of our own brilliant in-house team—and Force Carrier was the perfect fit,“... Read More