The innovative team at production & motion graphics studio leftchannel collaborated with E! on a brand-new promo for Fashion Week. Launched earlier this month, the new promo promised viewers an exciting, insider’s view to all of the happenings at Bryant Park and beyond this fall. Touting the tag line “One moment changes everything,” viewers were promised on-location, online, and on-air coverage of Fashion Week on E!

To view the new leftchannel promo see below or visit:

According to leftchannel Creative Director Alberto Scirocco, the clients at E! brought this promo project to leftchannel specifically because of the studio’s unique aesthetic. “That was a great complement to our work,” he notes. “We created a series of mood boards for them to review, because they wanted something that was a combination of high-fashion and artistic imagery. We created 4-5 different concepts for them and presented them all. Then we built a narrative from there.”

Leftchannel completed all of the casting, live-action production, motion graphics, CG, compositing and finishing for the promo piece. They also created a very large tool kit for the in-house designers at E! to work with for their promotion of the Fashion Week television coverage. 

About leftchannel
Founded in 2003 and headed by Creative Director Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists, specializing in motion graphics. Scirocco began his career as a celebrated artist in design and art in Italy before moving to the U.S., where he helped establish the leftchannel studio in Columbus, Ohio. Scirocco’s passion for fine art is a driving force behind the firm’s decisively individualistic and pioneering capabilities. He has been a high-profile speaker recently at PromaxBDA and at the motion Conference in Santa Fe, New Mexico. Leftchannel’s innovative talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping, and environmental design.

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