What does being certified as a Woman-Owned Business mean to Danielle Lovett, Owner/EP of Doublewide? “Besides it being an acknowledgement of the natural evolution of my career, and to stand alongside other women business owners, it’s an important responsibility, to be a model for other women coming up, and for my daughter, especially now,” says Lovette.
The certification capped a terrific 2018 for the company, including a hugely successful multi-spot campaign for Chevrolet from Director Jeffrey Karoff, and seeing Food Director Gab Taraboulsey’s documentary, “Funke,” being selected for the L.A. Film Festival. The high energy continues in 2019 with a fun campaign for BIC pens, and branching into public policy work for the Department of Health and Human Services, and a recruiting campaign for the 2020 U.S. Census. “I feel tremendous pride working on projects that will have an actual impact on the day-to-day quality of people’s lives,” comments Lovett.
Lovett exudes natural warmth, yet has a killer competitive instinct evident from her days as a professional tennis player. Having left the courts to work at ChiatDay New York, then jumping to the production side at Propaganda Films in L.A., Lovett honed her craft in the first big wave of music video production. “There was this get-over between music videos and commercials,” she notes. “But I had the chance to work with artists like Ice Cube, Beyonce and Jay-Z, and directors such as Antoine Fuqua, Spike Jonze, the Malloys, and David Fincher. They’re still at the vanguard of our business in every way, as trendsetters and as legitimate leaders. It was a pretty heady time, but I didn’t really even know it then. Who does at that age?”
Danielle feels equally proud of the team at Doublewide. Together with Karoff and Taraboulsey, their Director roster includes Elise Holowicki, Alfredo de Villa, Craig Teper and rock icon Rob Zombie. Post is led by Chief Creative Officer David Banks, working closely with Territory Studio, Doublewide’s design, VFX and animation partners. Based in London and San Francisco, Territory helped create the look of films such as “Blade Runner 2049,” “Ready Player One,” and “Guardians of the Galaxy.”
“Danielle’s kind of this unassuming powerhouse,” Banks points out. “Not only is she a terrific champion for our creative talent, she’s a real collaborative partner with our clients on every project. She listens, making sure she fully understands their vision, and then finds the best execution in this naturally authentic way of hers. Her years in the business give her access to talent from every corner of the entertainment business.”
“All the work we did last year, getting the WBENC certification, that was great, but what we get excited about is what’s next,” continues Lovett. “What I enjoy most about our business is really the curating of projects, and of relationships. It’s like hosting a dinner party. You want to bring together just the right mix of personalities and flavors to make it a great experience for everyone.”
Doublewide is a team of experienced and passionate storytellers with a broad range of skills. We produce commercials, we tell brand stories. Our team has won Emmys, Effies, Tellys, Webbys, and even an Oscar nomination. Everything we do is informed by a simple principle: to cut through the cacophony of screens, the stories we tell have to be authentic and true, no matter the message, no matter the platform. We’re here for you from soup to nuts on any project: production, data-based strategy and planning, creative services, editorial, art direction, and visual effects. Based in SoCal, we can guide your productions around the country and the globe.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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