It was 5:30pm on Friday afternoon and <a href="www.producersvideo.com.>Producers‘ president, Rip Lambert, was getting ready to book a trip to the annual NAB conference in Las Vegas, which started that weekend, when the phone call came. “It was Dick’s Sporting Goods telling me they had to shoot a television commercial in Florida that coming Tuesday revolving around National Runners’ Month. I immediately cancelled my trip to Vegas and booked a flight to Jacksonville for the next day,” says Lambert.
Executive Producer, Ross Jones, had two days to assemble a crew of 36 and over 250 actors, all while en route to another state. To top it off, the TV ad would start airing three days after the shoot and be filmed with <a href="www.producersvideo.com.>Producers‘ RED ONE camera. In the past, the RED ONE workflow with it’s large file sizes and long transcoding times would have made the task daunting, but with their newly purchased RED ROCKET transcoding system, <a href="www.producersvideo.com.>Producers brought along editor Dave Hudson to edit the rough cut on-site. “An hour of RED files took an hour to transcode to Apple Pro Res so I was immediately able to start the rough cut,” explains Hudson.
Then he sent the EDL to editor, Kirk Davis, who brought the native RED files into <a href="www.producersvideo.com.>Producers‘ Quantel eQ system for color correction and finishing. Lambert concluded, “I don’t think the fast turnaround would have been possible without our new RED Lab, which really allows us to handle RED production from start to finish more quickly and efficiently.”
View the spot online on the <a href="www.producersvideo.com.>Producers‘ YouTube channel: http://www.youtube.com/user/ProducerSpots#p/u/9/euF5s5L6wOk
About <a href="www.producersvideo.com.>Producers
<a href="www.producersvideo.com.>Producers is the Maryland area’s premiere film, video, and audio production and post-production house. In business for over 30 years, <a href="www.producersvideo.com.>Producers features a talented team of artists with the latest technology creating compelling content for advertising agencies, corporations, and independent producers and directors. For more information visit www.producersvideo.com.
