Producers, a Maryland-based film, video, audio and motion graphics company recently completed production on a new television commercial for Dick’s Sporting Goods. The commercial highlights the mindset of runners and why they put in all the miles they do. The spot features U.S. Olympian, Shannon Rowbury, who ran the 1500m event in Beijing in 2008. Dick’s is the largest, U.S.-based, full-line sporting goods retailer and has been a client of Producers since 2006. nnThe commercial shoot took place over the course of three days in Austin, TX. Producers‘ Director, Rip Lambert, and Executive Producer, Ross Jones, traveled from their home office in Baltimore across country all while coordinating a crew of 45 and more than 120 talent and extras. The TV ad was shot on 35mm film at 11 different locations around Austin including Mount Bonnell and the Pfluger/Lamar Bridge.nn"This shoot was a real challenge, which we love," reflected Lambert, who is also Producers‘ president. "We recreated a marathon and a breast cancer awareness run, which as you can imagine took some planning. We also shot a rain scene near the University of Texas."nnExecutive Producer Jones noted, "Being partners with a nationally recognized company like Dick’s who really gets film production and the benefits of television advertising has been great for us. And for them to get the personal attention of a Maryland-based company with New York and L.A. capabilities has been essential for them. So it’s a win-win."nn
nnCreditsnnCLIENTnCMO: Lauren Hobart for Dick’s Sporting GoodsnV.P. Marketing: Chad Smoak for Dick’s Sporting GoodsnCreative Director: Frank Igrec for Dick’s Sporting GoodsnProduction Manager: Kristen Garmey for Dick’s Sporting GoodsnnPRODUCTIONnExecutive Producer: Ross Jones for Producers nDirector: Rip Lambert for ProducersnDP: Manny Vouniozos nArt Director: Jon RichardsnnPOSTnExecutive Producer: Karen Phillips for ProducersnEditor: David Hudson for ProducersnGraphics/Compositing: Chris Abolt for ProducersnSound Designer: Tim St. Clair for ProducersnMixer: Mike Brilhart for ProducersnOn-line Finishing: Kirk Davis for ProducersnFilm Transfer: Nice Shoes/Lenny Mastrandrea nMusic: “Clementine” by WashingtonnnAbout ProducersnProducers is the Maryland area’s premier film, video, and audio production and post-production house. In business for over 30 years, Producers features a talented team of artists with the latest technology creating compelling content for advertising agencies, corporations, and independent producers and directors. producers.tvRip Lambert - President Contact Rip via email Gene DiPaula - Director of Marketing Contact Gene via email Ross Jones - Executive Producer Contact Ross via email Producers 3700 Malden Avenue Baltimore, Maryland 21211 410-523-7520 Phone 410-669-3347 Fax
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
โI admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,โ notes Morrison. โTheir work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.โ
โI immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,โ adds Roberts. โShe challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.โ
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More