Inline with the heavy focus on sports-related concussions from both the media and athletic leagues at all levels, Producers just wrapped on a project revolving around a new initiative from Dick’s Sporting Goods called PACE (Protecting Athletes Through Concussion Education). nnOriginally, the Maryland-based production company was asked to film a :30 spot promoting PACE, which would feature former Pittsburgh Steelers’ running back, Jerome Bettis. The shoot was to take place on a Sunday in July at the Dick’s store in Westminster, Maryland.nnAs Executive Producer, Ross Jones, was booking crew, and about 72 hours before shooting, Dick’s called and said they had another urgent need. Jones was asked to go up to their Pittsburgh home base the next day to shoot their CEO for a related web video called “Straight Talk” announcing that Dick’s Sporting Goods, through PACE, will donate a dollar for every athletic shoe they sell to imPACT, a program developed by two doctors that uses an initial baseline test and subsequent trials to measure the effects of concussions on athletes of all ages.nnnn”So, a few days before filming the spot featuring Bettis, and while still trying to cross my t’s and dot my i’s on that, I also hired a crew to drive with me to Pittsburgh to shoot Dick’s Sporting Goods‘ CEO and the doctors who created imPACT” recalls Jones. “I was set up in a huge area at Dick’s corporate headquarters that is currently under renovation, unfinished floor and all, to hang a green screen and film the CEO and doctors. I also found out that when I got back I had to get a few young actors into our studio to portray athletes talking about experiences with concussions for the web video.”nnFor this portion of the video, which was also shot on green screen, Jones needed some nice sports-related backgrounds along with additional layers such as young kids playing football. He hired a location manager to find a hockey rink, football tunnel and a school for background plates. Editor and still photographer, Kirk Davis, quickly ran around town and shot photographs of those places. n n”Over the course of those three whirlwind days in July we created a lot of content. We produced the ‘Straight Talk‘ video. On the day of the commercial shoot, we had a crew of about 25 shoot the spot,” said Director Rip Lambert nnJones quickly realized the amount of coordination that was going to be necessary to pull off the shoot. “I even had over 40 Dick’s staff employees from the Westminster, Maryland store come in on Saturday and work through the night and next day putting up and breaking down displays. But in the end the payoff was worth it. In fact, we got more out of it then we originally thought because Dick’s Sporting Goods liked the content so much they are looking for other uses for it.”nn
nnCreditsnnDICK’S SPORTING GOODSnCreative Director: Frank Igrec nProduction Manager: Kristen GarmeynnPRODUCERSnDirector: Rip LambertnExecutive Producer, Production: Ross JonesnDP: Matthew WoolfnExecutive Producer, Post: Karen PhillipsnEditorial: David HudsonnColor Grading: Kirk DavisnGraphics: Chris AboltnMixer: Mike BrilhartnMixer: Tim St. ClairnnAbout ProducersnProducers is the Maryland area’s premier film, video, and audio production and post-production house. In business for over 30 years, Producers features a talented team of artists with the latest technology creating compelling content for advertising agencies, corporations, and independent producers and directors. www.producers.tvProducers Rip Lambert, Director 410-523-7520 Contact Rip via email
Contact:Ross Jones, Executive Producer 410-523-7520 Contact Ross via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More