Inline with the heavy focus on sports-related concussions from both the media and athletic leagues at all levels, Producers just wrapped on a project revolving around a new initiative from Dick’s Sporting Goods called PACE (Protecting Athletes Through Concussion Education). nnOriginally, the Maryland-based production company was asked to film a :30 spot promoting PACE, which would feature former Pittsburgh Steelers’ running back, Jerome Bettis. The shoot was to take place on a Sunday in July at the Dick’s store in Westminster, Maryland.nnAs Executive Producer, Ross Jones, was booking crew, and about 72 hours before shooting, Dick’s called and said they had another urgent need. Jones was asked to go up to their Pittsburgh home base the next day to shoot their CEO for a related web video called “Straight Talk” announcing that Dick’s Sporting Goods, through PACE, will donate a dollar for every athletic shoe they sell to imPACT, a program developed by two doctors that uses an initial baseline test and subsequent trials to measure the effects of concussions on athletes of all ages.nnnn”So, a few days before filming the spot featuring Bettis, and while still trying to cross my t’s and dot my i’s on that, I also hired a crew to drive with me to Pittsburgh to shoot Dick’s Sporting Goods‘ CEO and the doctors who created imPACT” recalls Jones. “I was set up in a huge area at Dick’s corporate headquarters that is currently under renovation, unfinished floor and all, to hang a green screen and film the CEO and doctors. I also found out that when I got back I had to get a few young actors into our studio to portray athletes talking about experiences with concussions for the web video.”nnFor this portion of the video, which was also shot on green screen, Jones needed some nice sports-related backgrounds along with additional layers such as young kids playing football. He hired a location manager to find a hockey rink, football tunnel and a school for background plates. Editor and still photographer, Kirk Davis, quickly ran around town and shot photographs of those places. n n”Over the course of those three whirlwind days in July we created a lot of content. We produced the ‘Straight Talk‘ video. On the day of the commercial shoot, we had a crew of about 25 shoot the spot,” said Director Rip Lambert nnJones quickly realized the amount of coordination that was going to be necessary to pull off the shoot. “I even had over 40 Dick’s staff employees from the Westminster, Maryland store come in on Saturday and work through the night and next day putting up and breaking down displays. But in the end the payoff was worth it. In fact, we got more out of it then we originally thought because Dick’s Sporting Goods liked the content so much they are looking for other uses for it.”nn
nnCreditsnnDICK’S SPORTING GOODSnCreative Director: Frank Igrec nProduction Manager: Kristen GarmeynnPRODUCERSnDirector: Rip LambertnExecutive Producer, Production: Ross JonesnDP: Matthew WoolfnExecutive Producer, Post: Karen PhillipsnEditorial: David HudsonnColor Grading: Kirk DavisnGraphics: Chris AboltnMixer: Mike BrilhartnMixer: Tim St. ClairnnAbout ProducersnProducers is the Maryland area’s premier film, video, and audio production and post-production house. In business for over 30 years, Producers features a talented team of artists with the latest technology creating compelling content for advertising agencies, corporations, and independent producers and directors. www.producers.tvProducers Rip Lambert, Director 410-523-7520 Contact Rip via email
Contact:Ross Jones, Executive Producer 410-523-7520 Contact Ross via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More