PrimalScream Scores Bridgestone/Firestone Spot For The Richards Group
Award-winning music house, PrimalScream Music, which just completed the music supervision for the documentary, “The Power of Two,” directed by the Academy Awardยฎ nominated filmmaker, Mark Smolowitz, recorded a live orchestra at the wold famous Village Recorder for the Bridgestone/Firestone spot commemorating the 100th anniversary of the ‘greatest spectacle in racing.’
By using real players, Primal Scream was able to tap into the emotional and nostalgic elements necessary to bring the track alive. PrimalScream and the clients were both equally intent on capturing that intangible quality that can only come from using live musicians.
“100 Years” showcases the magnificent history of The Indianapolis 500. Imaginary Forces worked with historic stock footage to create a beautiful collage of the greatest moments from the races. Primal Scream’s creative director, Nicole Dionne, oversaw music for the project in collaboration with the The Richards Group/Dallas. The Creative Group heads were Mike Bales (copywriter) and Craig Anderson (art director) and was produced by JR Dixon.
About PrimalScream Music
Nicole Dionne founded PrimalScream in 1995, after graduating from UCLA. She immediately began collaborating on several high-profile campaigns, including Lexus, Guinness, American Express, Canon, Intel, Gatorade, Nike, AT&T and Ford. PrimalScream Music garnered an amazing amount of positive trade press and industry recognition, winning a Clio and two AICP awards right out of the gate.
With PrimalScream at the forefront in music and sound production, Dionne was awarded the BMW Films campaign for original music and sound design for the series of short brand films entitled "The Hire". In an attempt to reach a hipper, younger demographic, the groundbreaking shorts were directed by top-name feature film directors such as John Frankenheimer, Wong Kar-Wai, Ang Lee, Guy Ritchie, and starred Clive Owen as "The Driver" of (what else?) BMW automobiles. Madonna, Forest Whitaker and Mickey Rourke also starred.
With the success of that campaign, Dionne decided to move forward with her concept of putting famous and established artists, as well as emerging artists at the forefront of commercial music. "I like the idea of taking named and accomplished artists, who are passionate about the music they are creating, into my studio to write authentic, raw, emotional music for advertising."
Dionne’s roster of artists reads like a who’s who of the music industry: Gram Rabbit, Marc Broussard, Pedestrian, Robert Francis, Avion, Remy Zero, Godhead, The London Symphony, Caitlin Crosby, Klaus Badelt (“Poseidon”), Producer Stuart Brawley (Emmy Rossum), Victor Bisetti (Los Lobos), Doug Pettibone (Lucinda Williams), Damon Johnson (Seal and Miles Davis), and Oren Waters โ just to name a few.
Throughout it all, Dionne remains a maverick, constantly looking for the next trend, the next new sound, the next great band that no one’s heard — but, with Primal Scream’s help, will very soon. Please visit www.primalscreammusic.com for further information.
Credits
CLIENT: Bridgestone/Firestone
SPOT: 100 Years
AGENCY: The Richards Group Dallas
Ggenn Dady (Executive Group Head)
Mike Bales (Creative Group Head/Copywriter)
Craig Anderson (Creative Group Head/Art Director)
JR Dixon (Producer)
DIRECTOR: Imaginary Forces
EDITORIAL: Imaginary Forces
MUSIC HOUSE: Primal Scream Music
Creative Director/Exec Prod: Nicole Dionne
Video Credits
CLIENT: Bridgestone/Firestone; SPOT: 100 Years; AGENCY: The Richards Group Dallas; Ggenn Dady (Executive Group Head); Mike Bales (Creative Group Head/Copywriter); Craig Anderson (Creative Group Head/Art Director); JR Dixon (Producer). DIRECTOR: Imaginary Forces; EDITORIAL: Imaginary Forces; MUSIC HOUSE: Primal Scream Music; Creative Director/Exec Prod: Nicole Dionne Contact:Nicole Dionne Creative Director Primal Scream Music 310 266-8524 Contact Nicole via email
Contact:Kate Greene Primal Scream Music 214.364.7678 Contact Kate via email
A&Gโs New Third Space Studios Fills A Community Gap
A&G's (Allen & Gerritsen) new Third Space Studios is not just a full-service production offering for the creative agency. It's filling a gap in the community by making a complete video and production facility (live-action studio, production extension, editorial & motion, and audio services for podcasting, voice-over and online audio) available to all. Larger organizations like Blue Cross Blue Shield Massachusetts and Meet Boston, individuals like creators and collaborators, and nonprofits like the Boston Symphony Orchestra and The Wonderfund are already accessing both the space and the affordable creative and production support that comes with it. The Wonderfund has even tapped the studio for an entire brand relaunch.ย The studio is an extension of A&Gโs Third Space, a new concept the agency opened in Boston and Philadelphia last year to give employees, clients, creators, and even startup incubators (Boston currently has two) a place to gather, dream, and innovate in comfortable surroundings. Located inside its Boston location (125 High Street), Third Space Studios is available to the Tishman Speyer buildingโs tenants who can use its ZO building app to request studio services ranging from studio rentals to co-creation to full-service production. Other businesses nationwide can request services through the studio website. Albolene, Certain Dri, and ThermaCare are examples of national clients that have utilized... Read More