Richards/Lerma tapped PrimalScream Music & Sound as part of the key creative team on a the recent campaign for RAM featuring real RAM owners whose trucks are integral to their lives. The campaign began as exclusive to the Hispanic market but resonated so well with audiences that they were adapted to the general market.
For PrimalScream Music, which recently launched in Austin, the project provided the opportunity to draw upon impressive talent from the region including musicians Alex Marrero, Michael Ramos and Jake Owen who were recorded in Austin by Nicole Dionne and PrimalScream Music composers Stuart Brawley and Billy West. The music was styled as a pitch perfect match to the real people vignettes directed by Directorz’ Jeff Bednarz.
“There’s no real secret for success. If you let your passion to drive your creativity, you’ll always end up with amazing results,” says Richards/Lerma EP Gabriel Silva. “The passion Nicole and PrimalScream team poured into this job was off the charts.”
Credits
Client: RAM Trucks
Advertising Agency: Richards/Lerma
Chief Creative Officer: Stan Richards
Creative Director: Alex Campo
Art Director: Christian Sendra
Copywriter: Alex Campo
Executive Producer: Gabriel Silva
Agency Producer: Gabriel Silva
Director of Broadcast: Greg Gibson
Production Company: Directorz
Director: Jeff Bednarz
Director of Photography: Mark Thomas
Executive Producer: John Gilliland
Music Company: Primal Scream Music
Creative Director: Nicole Dionne
Postproduction Company: 3008 Editorial
Sound Design: Matt Cimino @ 3008 Editorial
Visual Effects: Mark Sullivan @ 3008 Editorial
Telecine: Ntropic
Colorist: Marshall Plante
About PrimalScream Music
Founded by Nicole Dionne, PrimalScream Music & Sound has a long history of producing high impact music and sound design for motion media including commercials and television promotion. Producing music for episodic television and feature film, kick-started with The Power of Two, is a natural extension of the company’s creative endeavors. For more on PrimalScream Music please visit: www.primalscreammusic.com.
