Richards/Lerma tapped PrimalScream Music & Sound as part of the key creative team on a the recent campaign for RAM featuring real RAM owners whose trucks are integral to their lives. The campaign began as exclusive to the Hispanic market but resonated so well with audiences that they were adapted to the general market.
For PrimalScream Music, which recently launched in Austin, the project provided the opportunity to draw upon impressive talent from the region including musicians Alex Marrero, Michael Ramos and Jake Owen who were recorded in Austin by Nicole Dionne and PrimalScream Music composers Stuart Brawley and Billy West. The music was styled as a pitch perfect match to the real people vignettes directed by Directorz’ Jeff Bednarz.
“There’s no real secret for success. If you let your passion to drive your creativity, you’ll always end up with amazing results,” says Richards/Lerma EP Gabriel Silva. “The passion Nicole and PrimalScream team poured into this job was off the charts.”
Credits
Client: RAM Trucks
Advertising Agency: Richards/Lerma
Chief Creative Officer: Stan Richards
Creative Director: Alex Campo
Art Director: Christian Sendra
Copywriter: Alex Campo
Executive Producer: Gabriel Silva
Agency Producer: Gabriel Silva
Director of Broadcast: Greg Gibson
Production Company: Directorz
Director: Jeff Bednarz
Director of Photography: Mark Thomas
Executive Producer: John Gilliland
Music Company: Primal Scream Music
Creative Director: Nicole Dionne
Postproduction Company: 3008 Editorial
Sound Design: Matt Cimino @ 3008 Editorial
Visual Effects: Mark Sullivan @ 3008 Editorial
Telecine: Ntropic
Colorist: Marshall Plante
About PrimalScream Music
Founded by Nicole Dionne, PrimalScream Music & Sound has a long history of producing high impact music and sound design for motion media including commercials and television promotion. Producing music for episodic television and feature film, kick-started with The Power of Two, is a natural extension of the company’s creative endeavors. For more on PrimalScream Music please visit: www.primalscreammusic.com.
Video Credits
Client: RAM Trucks. Advertising Agency: Richards/Lerma; Chief Creative Officer: Stan Richards; Creative Director: Alex Campo; Art Director: Christian Sendra; Copywriter: Alex Campo; Executive Producer: Gabriel Silva; Agency Producer: Gabriel Silva; Director of Broadcast: Greg Gibson. Production Company: Directorz; Director: Jeff Bednarz; Director of Photography: Mark Thomas; Executive Producer: John Gilliland. Music Company: Primal Scream Music; Creative Director: Nicole Dionne. Postproduction Company: 3008 Editorial; Sound Design: Matt Cimino @ 3008 Editorial; Visual Effects: Mark Sullivan @ 3008 Editorial. Telecine: Ntropic; Colorist: Marshall Plante. Contact:Jessie Nagel Hype 323.938.8363 Contact Jessie via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More