During the third awards ceremony of the Festival week, the Cannes Lions International Advertising Festival has honoured the winners of the Press, Design and Cyber Lions categories.
Now in its second year, the Design Lions attracted 1139 entries, the Cyber Lions received 2205 submissions and entries totalled 5048 in the Press Lions.
The Press Jury awarded 71 winners out of a shortlist of 290, whilst the Design Jury awarded 83 winners out of its 159 shortlisted entries and Cyber saw a total of 208 entries shortlisted with 80 winners awarded.
The Press Grand Prix went to Fred & Farid, Paris for their campaign for Wrangler: ‘Dakota 1’, ‘Dakota 2’, ‘Dakota on Road’, ‘Coco White Flare’ and ‘Coco Crouching’. 11 Gold, 23 Silver and 36 Bronze Lions were also given by the jury.
The Design Grand Prix was awarded to McCann Worldgroup Causeway Bay, Hong Kong, with 22 Gold, 22 Silver and 38 Bronze also awarded.
The 3 Cyber Lions Grand Prix went to CumminsNitro Brisbane for ‘The Best Job in the World’, in the Website and Interactive Campaigns category, the Online and Other Interactive Digital Media Grand Prix was awarded to AKQA London for Fiat’s ‘Eco:Drive’ and 42 Entertainment won the Viral Advertising Grand Prix for ‘Why So Serious?’, created for ‘The Dark Night’ Film. A total of 15 Gold, 29 Silver and 33 Bronze were also awarded.
Interactive Agency of the Year was given to Goodby, Silverstein & Partners, San Francisco, USA.
During tonight’s Awards Ceremony Steve Ballmer, Chief Executive Officer of Microsoft was presented with the prestigious Media Person of the Year award.
Also honored were the winners of the Young Lions Print & Cyber Competitions. Clara Tehrani and Nuno Teixeira took the Gold Print Medal for Portugal, with Antonio di Battista and Massimiliano from Italy taking Gold for their Cyber submission.
The 56th International Advertising Festival held 21-27 June 2009 in Cannes, France
The International Advertising Festival – Cannes Lions – is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 28,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, design, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A unique programme of high-profile seminars, workshops and keynote speakers are also presented by some of the biggest names in the industry.
For further information, please visit www.canneslions.com
