The Napoleon Group, the leading full-service previsualization and commercial test company, has just completed its first project for New York electric utility Con Edison, a 2:30 minute 3D animation titled “Good to Know” that shows what’s involved in getting the lights back on as soon as possible after a storm. Currently showcased on Con Edison‘s homepage (www.coned.com), the spot features a virtual suburb where a Con Edison truck and crew arrives to repair electrical wires damaged by a lightning strike.nn”We created a unique little town with people, houses and cars, all of which were designed exclusively for this project,” says VP/Creative Director Ken Kresge. Particularly noteworthy, he adds, is the cohesive, custom look. “Not just characters and setting but animation style as well.”nn
Good to Know from Napoleon Group on Vimeo.
nThe project benefited from Napoleon’s full-service offerings as well as the efficiencies of a collaborative pipeline that seamlessly integrated art, 3D, edit and audio. Con Edison chose Napoleon based on the company’s impressive 3D animation track record and was thrilled with both the creative process and the result. nn”We (Con Edison) needed a video to help customers understand why restoring power after a storm can take time—and communicate the steps in a concise and entertaining way,” says Chris Stetson, Producer/Editor, Con Edison Public Affairs. “From the initial concept to the final render, the team at Napoleon was with us every step of the way, offering ongoing creative collaboration, flexibility and a streamlined workflow that made the process as rewarding as the product.”nnCreditsnProject: “Good to Know“nClient: Con EdisonnnProduction Company: The Napoleon GroupnCreative Director: Ken KresgenHead of Production: Perry MortonnProducer: Angela Gianforcaron3D Supervisor: Dan Meyersonn3D Technical Director/Lead Animator: Daniel AugsburgernAnimator: Jeff Brysonn3D Generalist: Scott Grantn3D Character Artist: Jason WolleynStoryboard Artist: Norm MoralesnConcept Artist: Jojo MonsonnEditor/Compositor: Jodie Rae PlautnVoiceover Talent: Jojo MonsonnAudio: Adam CharitynnThe Napoleon GroupnArt. Craft. Ingenuity. Those are the deliverables that distinguish The Napoleon Group and the reasons creative thinkers and innovative brands trust us to instill impact and performance in their previsualization and test advertising.nnDrawing on an evolving portfolio of specialized services and styles—animatics, cinematics, live production, art, audio, 3D VFX/motion graphics—Napoleon fashions captivating experiences that spark consumer curiosity, inspire brand loyalty and fuel product sales. In short, we provide deeper consumer insights and consistently higher test scores by creating customized content that connects, compels and converts. nnFounded in 1985, The Napoleon Group is a full-service previz and post-production company with a legacy of unrivaled authority and an eye firmly focused on the future. Seizing an opportunity for growth and expansion in 2013, Napoleon moved to New York’s nexus of creativity and technology, the vibrant Flatiron District
