Postique and Griot Editorial were recently called upon by Team Detroit to provide creative editorial, telecine, visual design, audio post and finishing services on a new national Ford campaign. Postique and Griot Editorial are divisions of Grace & Wild, Inc.
Team Detroit collaborated with Postique and Griot to complete post-production services on a total of one :30, seventeen :20/10 and nine :15 national commercials for Ford’s “Model Year End Sales Event.” The campaign features Mike Rowe, Ford spokesman and host of the Discovery Channel’s hit show “Dirty Jobs.”
Griot Editorial editor Dave Mariani, and freelance assistant editor Zach DuFresne completed creative editorial; Postique director of telecine Eric Maurer, associate colorist Chuck Klatt, and telecine producer Mike Diegel completed telecine; executive creative director/senior designer Lori Woods and graphics assistant Nicole Finateri provided visual design; senior audio engineers Darin McGowan and Steve Serraiocco and audio assistant Esther Nevarez handled audio post; and senior editors Jeff Fleck and Larry Puskar and assistant editor Nancy Hodges completed finishing.
The campaign was directed by Erich Joiner of Tool. Team Detroit contributors included executive creative director Toby Barlow, group creative directors Michael Priebe and Todd Chumley, senior copywriter/VP Tiffany Moy-Miller, copywriter Gary Gee, and broadcast producer Michael Olk III.
Postique is a video post production boutique specializing in visual effects, editing and film transfer for broadcast commercials, music videos and interactive media. Griot Editorial provides full-service creative editorial and project management services. Postique and Griot Editorial are divisions of Grace & Wild, Inc.
Grace & Wild, Inc. offers a wide variety of creative and technical services within the audio, video, film and emerging media industry via its operating divisions Postique, Griot Editorial, Emerge, Division X and Filmcraft Imaging. Clients include broadcast advertising agencies, business communicators, government entities, and entertainment companies. Capabilities include sound stage rental; studio and remote video production; motion picture processing and printing; film-to-video transfer; new media development specializing in interactive video and rich media; CGI/3D computer animation and effects; video editing; audio recording and mixing; creative editorial services and supervision; mass and custom duplication; 24P HD video equipment rental; and new media development, authoring, and replication.
For demonstrations and information, contact Grace & Wild, Inc. at 23689 Industrial Park Drive, Farmington Hills, MI 48335, or call (248) 471-6010 or (800) 451-6010. www.gracewild.com
