The principals of world-class animation studio Nathan Love (www.NathanLove.com) are very proud to announce the debut of “When Harry Met Sally,” their latest in a series of animated commercials for Pop Secret(R) premium popcorn. The campaign began airing earlier this year with two movie-themed spots, “Caddyshack” and “The Dark Knight.” “When Harry Met Sally” further expands the Kernels’ world, introducing Vinny and Bruce, two sports-loving college buddies and roommates, to a growing cast of characters. All three commercials will begin a four-week run today, airing over 500 times across ESPN, USA, FX, TBS, TNT and Lifetime networks. They will also appear through Pop Secret’s integrated movie sponsorships on FX, TNT and Lifetime during this period.nn”What makes this campaign so popular among viewers are its strong entertainment values and its sense of humor,” said Nathan Love’s executive creative director Joe Burrascano. “The iconic Kernel family is made up of lovable characters with unique personalities and flaws. They warmly invite us into their homes, and the results are engaging spots that play more like :30 sitcoms than commercials.”nnNathan Love’s executive producer Mike Harry added, “Soon after adding Pop Secret to their brand portfolio, which also includes Emerald(R) Nuts and Kettle Brand(R) Potato Chips, Diamond Foods turned to Goodby, Silverstein & Partners with the goal of making Pop Secret even more distinctive and recognizable. Naturally, we were very excited to work with them on the Kernels campaign, with its ownable world, original characters and ability to expand the Pop Secret brand across all media platforms.”nn
nTo view “When Harry Met Sally” animated spot on YouTube click here.nnThe Kernels also appear on the brand’s website (www.popsecret.com), and are featured in Pop Secret’s product packaging and promotional displays showcased in retail settings across America. With an endless supply of movie inspiration to draw from, the Kernels campaign has many opportunities to continue to grow.nn”The Kernels’ campaign has resonated strongly with Pop Secret consumers driving the brand’s association with enhanced movie nights at home,” said Andy Allcock, Director of Marketing, Pop Secret. “We are thrilled to be debuting the new When Harry Met Sally spot this week as we believe it to be Nathan Love’s best work yet!”nnLaunched in New York in 2007, Nathan Love has quickly become known for creating lovable, original animated characters, and this high-profile campaign is a big reason for that. At the 31st Annual Telly Awards this June, which judged nearly 11,000 entries from all 50 states, Nathan Love received seven honors, and four of them (Commercial Winner for Use of Animation and Food/Beverage, Bronze for Art Direction and Use of Humor) were for “The Dark Knight.” Also, Burrascano was honored at this year’s SHOOT Magazine New Directors Showcase, where his screening of “The Dark Knight” earned a huge wave of applause. n nFor other brands and agencies seeking to develop their intellectual properties across different media platforms, Burrascano feels Nathan Love has a lot to offer. “We now have the experience and skills necessary to develop characters and other assets for cinema, television, games and online content, print, toys, merchandise and beyond,” he explained. “For example, we produced ‘When Harry Met Sally’ in stereoscopic 3D, even though it wasn’t anticipated for this campaign. We hope that shows how resourceful we are as production partners to our clients.”nn”Working with GS&P, we’ve had the chance to design new characters, produce the sound design and original score (with Drew Skinner), and offer input into the scripts and casting sessions,” said Harry. “They’ve shown tremendous faith in our abilities, and we’ve been inspired by their trust. Having these spots back on the air is a huge thrill for us all.”nnNathan Love’s visual artists on this campaign used countless tools, digital and traditional. In their digital toolkit, Adobe Photoshop was used for design and matte paintings, Autodesk Maya for 3D modeling and animation, Pixologic’s ZBrush for additional modeling, Adobe After Effects for compositing and animation, The Foundry’s Nuke for additional compositing, and Temerity Pipeline for rendering and project management.nnCampaign credits for Goodby, Silverstein & Partners include creative director Steve Simpson, associate creative director Erik Enberg, art director Jason Warne, copywriter Jon Wolanske, producer Rob Sondik, account director Darren Brady-Harris, account manager Julie Evans, and assistant account manager Thaddeus Scannell. Complete project credits for Nathan Love are available upon request.nnAbout Nathan LovenBreak out the crayons and beer, because Nathan Love is ready to play! This world-class animation studio is known for creating memorable characters, detailed worlds and engaging narratives, making it a party and inviting your whole crew. Driven by a passion for storytelling, their creative, technical and production capabilities are constantly evolving. Equally at home creating sensational 2D and 3D animation, the studio’s talents span all aspects of project creation and production. They are creators of commercial campaigns, original films, super-fun web content, video game projects, merchandise and more. Besides their extraordinary craftsmanship Nathan Love is also fun and inviting to work with, enjoying daily collaborations with leading creatives, live-action and CGI directors, sound designers, composers, web developers and other artists. So next time you’re dreaming-up a project, drop your briefcase and join the fun at www.NathanLove.com, or call +1.212.925.7111.Roger Darnell DWA for Nathan Love 1.828.264.8898 Phone Contact Roger via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More