Pongo, a multi-award winning creative marketing agency for entertainment industry clients currently celebrating its 25th anniversary, has named Ron Pomerantz its new Vice President, Content & Strategy. Pomerantz joins Pongo from Disney Channel, where he had been Vice President, Marketing & Creative. Pongo executives Tom McGough, Founder/CEO, and Cary Sachs, Chief Marketing Officer and Senior VP, made the announcement.
In his new position, Pomerantz will be spearheading the new creative content division for Pongo, responsible for developing strategic content for entertainment and retail brands. The new unit will develop and produce interstitial content, PSAs, commercials and B-to-B integration as Pongo expands its current client offering to charitable and philanthropic arms.
During his years at Disney Channel, The Emmy Award winning Pomerantz was responsible for the marketing and creative of the network, leading strategy and creative direction for all on-air and off-air media programs. During his tenure, he led the network to its first ever #1 cable TV kids ranking, which has held for six years. While at Disney, he also held the title of Vice President Creative of Disney Channel and Disney Junior, overseeing the launch of Disney Junior in 2011.
"I believe every brand is a story and at my heart, I am a storyteller," says Pomerantz. "I am thrilled to join Pongo and have the opportunity to make thoughtful brand expressive creative content that elevates conscientiousness and makes a difference."
Pongo Principle McGough adds, "Ron's work is unique in the landscape. He has over 300 episodes of interstitial series under his belt, two Emmy's and countless Telly's and Promax/BDA honors. His experience perfectly compliments our current offerings- and will greatly benefit our clients."
Cary Sachs concurs, "Ron's background both on the client side and agency side means he speaks both languages and deeply understands the clients' needs. His addition to our team is very exciting."
About RON POMERANTZ
Ron Pomerantz is an Emmy-winning, multi-platform Creative Director and Brand Stategist, who has worked in a variety of capacities across a broad scope of demographics throughout his 25 plus years in the entertainment industry.
With an expertise in defining, promoting and launching brands, networks, films and series, Pomerantz's credits include culture-defining properties, such as the hit TV series Ally McBeal, Friends, The X-Files, High School Musical, Seinfeld, Ren & Stimpy, Hannah Montana, Buffy, Rugrats, Dynasty, General Hospital, and such top motion pictures as Air Force One, Grosse Point Blank and Snow White. Additionally, he helped spearhead the launch of TV Guide Network, IFN: Fox's In Flight Network, FX, FXM: Fox Movie Channel, ScreenTV, Tech TV, HBO Family, SOAPnet, Playhouse Disney, Disney Junior, the Disney WATCH app suite, and Disney Channel and Disney Junior.
Pomerantz's Disney credits include the launch and franchise creative positioning of Disney's biggest hits including: High School Musical, Hannah Montana, Teen Beach Movie, Good Luck Charlie, Lemonade Mouth, Girl Meets World, Phineas and Ferb, Gravity Falls, Wizards of Waverly Place, Camp Rock, Jake and the Never Land Pirates, Mickey Mouse Clubhouse and Doc McStuffins. His work at Disney garnered multiple Promax, BDA, Telly, and Mark Awards, as well as two Emmy Awards for two of his original pro-social short-form content presentations: "The Time I…" and "Make your Mark." In addition, he received the BDA Logo of the Year for the launch of the Disney Junior brand and logo creative expression and the Promax Gold for his recent relaunch and logo for Disney Channel
Before joining Disney, Pomerantz served as Executive Creative Director at SOAPnet, responsible for all on-air marketing and brand identity. He received the first of his career's five Emmy Award nominations for the main title of Soap Talk. Leading the channel's successful 2002 re-launch, he received 19 Promax/BDA Awards, the CTAM Mark Award, and the prestigious CTPAA Beacon Award for Pro-Social Content.
Earlier, Pomerantz served as Executive Vice President, Taffet Design, where he created multiple award-winning brand strategy and marketing campaigns for television and film clients. Before that post, he was Vice President/Creative Director for TV Guide Networks, where he co-developed the patent for the TV Guide IPG scroll, created new content strategies, and initiated the blueprint for its future footprint on Hollywood Blvd. Pomerantz also served for three seasons as Director at Fox Broadcasting, where he was responsible for re-launching the brand, on-air look, and format for the 2007 season and its affiliates.
A native of New Jersey, Pomerantz earned his Bachelor of Arts Degree in Psychology and Sociology from Skidmore College . A sought out speaker and an esteemed member of multiple professional organizations, he currently resides in Los Angeles .
About PONGO
Since its founding in 1990 by Tom McGough, Pongo has been an award-winning entertainment marketing and advertising agency based in Hollywood, California. The company specializes in creating Launch Campaigns, TV Promos, Sizzles, B2B Presentations, Integrated and Ad Sales Spots for the Studios, Television and Cable Networks, Syndicators, and many consumer brands.
With Cary Sachs serving as CMO & Senior Vice President, Pongo is comprised of skilled creative marketing experts working at the highest levels of their craft in AV Entertainment Promotion. Pongo does it all: from concepts-to editorial-to design-to motion graphics-to audio mixing-to finishing. Pongo's motto: "We don't believe 'Bigger is Better' – We believe 'Better is Better!"
Pongo is located at 3301 Barham Blvd , Los Angeles , CA , 90068 . The phone is 323/850-3333. Please visit: www.gopongo.com
