Associate Creative Directors Matthew Bottkol and Todd Eisner from Dentsu NY called on www.twistfilm.com.>Twist Director Chris Stocksmith, well-known for his storytelling and documentary-style of shooting, for an unusual local community effort. The talented trio has gotten behind a new documentary project called “Pong 4 Teeth” for Brooklyn-based Bartender Jamie Mandel. Jamie, who lost nine teeth in 1995 when his car was hit by a drunk driver, will be playing a 15-hour ping-pong tournament on Saturday, April 30th with the hopes of raising $35,000 for a new set of teeth.nn
nTo view the teaser video online about Jamie’s story, shot and edited by www.twistfilm.com.>Twist‘s Chris Stocksmith, go here.nnPart of the Social Media-driven promotional campaign for this weekend’s event includes a Ping-Pong Challenge to Susan Sarandon, beloved local celebrity, who also happens to be co-owner of SPiN New York, a table-tennis social club in Manhattan. nnnTo view Jamie’s Celebrity Video Challenge to Susan Sarandon online, click here.nnEvent Details: “Pong 4 Teeth,” Saturday, April 30th 1 pm-4 am, B61 Bar/Brooklyn.nnAccording to Copywriter Matthew Bottkol, he first learned about Jamie’s idea for the fundraising event at his “local” bar in Red Hook, Brooklyn. “After he told me his story, and that he didn’t have plans to promote it much, I enlisted a bunch of my friends like Todd and Stocksmith to support his cause. It’s become a real passion project for all of us.”nnArt Director Todd Eisner, a talented illustrator, designed posters for the event, and collaborated with Bottkol and Stocksmith on the two teaser videos. He also called on friends like Designer John Fayard, Senior Producer Vera Kacurova, and contacts at Nylon music and animation house, The Studio; both companies have agreed to donate creative services for the final documentary film. “It’s been great to see people sign on to help,” adds Todd. “As creatives working in advertising, we all have our personal projects. This is a concrete way for creative people here in New York to give back.”nnStocksmith, who is currently working out logistics for shooting the 15-hour event on Saturday, agrees: “We hope that together, we can help Jamie reach his goal of $35K. Anything above that will be donated to charity. He has been so great to work with and interview, and grateful for everyone’s help.” During the shoot, it was Stocksmith’s idea for the Celebrity Challenge to Susan Sarandon, in what he points out is a tongue-and-cheek tone to the promotional campaign. “Next year, I told Jamie, he should play for 16 hours….”nnShould the 2011 premiere “Pong 4 Teeth” event raise above the $35K needed for Jamie’s new set of teeth, any additional funds will be donated to local non-profit organization Project U.S.E. (www.projectuse.org), which provides unparalleled experiential learning opportunities to more than 7,000 young people and adults each year. Some of this year’s Project U.S.E. kids are scheduled to play at the Ping-Pong Tournament on April 30th.nnCreditsnClient: Jamie Mandel, Bartender/StudentnnDentsu NY Ad Agency Creatives: nACD/Copywriter: Matthew BottkolnACD/Art Director: Todd EisnernnProduction Company: www.twistfilm.com.>Twist/New York & MinneapolisnDirector/Editor: Chris StocksmithnPresident/Executive Producer: Jim GeibnExecutive Producer: Amyliz PeranStaff Reps: Kathryn Lotis, Rob NeillnnAbout Director Chris StocksmithnDirector Chris Stocksmith’s focus is on storytelling and creating content for online and new media, with the emerging area of 3D one of his specialties. Chris joined www.twistfilm.com.>Twist after an eight-year stint with Fallon Interactive as a Multimedia Artist, where his award-winning work included Lead Developer on the ground-breaking BMW Films. His skills as a filmmaker, coupled with his background in the interactive world, bring a unique perspective to the www.twistfilm.com.>Twist team.nnRecent projects for Chris Stocksmith include a commercial for the debut of Sharp’s new AQUOS Quattron 3D TV, which features legendary actor George Takei, as well as a cast of “Minions” from Universal Pictures popular animated comedy: “Despicable Me.” Stocksmith is in development on an original 3D television series. He also recently shot a music video for Brooklyn-based band, Locksley, and their popular song “Darling, It’s True” to promote their recent album, “Be In Love.”nnAbout www.twistfilm.com.>Twistnwww.twistfilm.com.>Twist, a North American production company, was founded in 1997 by President/Executive Producer Jim Geib. The company has been able to remain competitive in a global marketplace from offices in New York & Minneapolis. From its inception, www.twistfilm.com.>Twist has been dedicated to a team model, which supports a directorial roster of diverse talents and skill levels. The team structure allows new talent to develop while experienced directors stay fresh. This provided an ideal environment for the launch of www.twistfilm.com.>Twist‘s Content division, created to address project development and production for the variety of emerging needs — from entertainment to educational. Working closely with the Commercial department and the www.twistfilm.com.>Twist cadre of directors, this leg of the company features work for Target, General Mills and Apple. One of the notable projects developed by this division is an unprecedented HD/3D film entitled "Mars 3D,” in cooperation with NASA for the worldwide museum community. www.twistfilm.com.>Twist also supports a New York-based staff sales model. The company’s team model encourages well-informed client care from project inception to completion with an integrated approach. The www.twistfilm.com.>Twist brand is recognized the world over for its high-quality production value and client service. nnwww.twistfilm.com.>Twist‘s current directorial roster features the diverse talents of Directors Chris Stocksmith, Rich Michell, Matt Pittroff, and Marc André Debruyne. Recent www.twistfilm.com.>Twist projects include work for McDonald’s, Nascar, Target, Sharp, Burger King, 3M, Goodyear, Namco, (Wii), Toro, Miracle Ear & Colorado Lottery. For more information about www.twistfilm.com.>Twist, please go to www.twistfilm.com.
Contact:
Colleen O'Mara at Hype 323.938.8363, x103 cel: 310.489.4628 Contact Colleen via email www.hypeworld.com
SPW Category:Advertising Agency News
The Light and BIEN Form Creative & Strategic Alliance
Becky Morrison from The Light & Ricardo Roberts from BIEN.
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More
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