New York-based creative content agency Plus recently collaborated with the brand design team at Starwood Hotel & Resorts to create a series of funny and irreverent films highlighting the hospitality brand’s revolutionary new “Keyless Key” smartphone check-in capabilities now available at three of its global brands: W, Aloft, and Element. Starwood is the first in the hospitality to introduce a truly keyless and mobile check-in technology.
“Keyless Key” includes a new door lock system that uses Bluetooth technology to connect to an iPhone or Android app and enable guests to check-in and open their room doors using their smartphone instead of a keycard. The feature is supported within the Starwood Preferred Guest (SPG) App.
Video Credits
Client: Starwood Hotels & ResortsBrand Design Group
Production: PLUS Directors: Jeremy Hollister & Judy Wellfare| Director of Photography: Zak Mulligan Producer: Anna Marie Pitman Editors: Jeremiah Shuff & Chelsey Blackmon
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires.
LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production.
Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added.
View the full production list HERE .
Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.”
Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More