New York-based creative content agency Plus recently collaborated with the brand design team at Starwood Hotel & Resorts to create a series of funny and irreverent films highlighting the hospitality brand’s revolutionary new “Keyless Key” smartphone check-in capabilities now available at three of its global brands: W, Aloft, and Element. Starwood is the first in the hospitality to introduce a truly keyless and mobile check-in technology.
“Keyless Key” includes a new door lock system that uses Bluetooth technology to connect to an iPhone or Android app and enable guests to check-in and open their room doors using their smartphone instead of a keycard. The feature is supported within the Starwood Preferred Guest (SPG) App.
Video Credits
Client: Starwood Hotels & Resorts Brand Design Group
Production: PLUS
Directors: Jeremy Hollister & Judy Wellfare|
Director of Photography: Zak Mulligan
Producer: Anna Marie Pitman
Editors: Jeremiah Shuff & Chelsey Blackmon
Music by COPILOT
Contact:Aqsa Akhtar
Assistant Account Executive
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www.doubleecomms.com
Award-Winning Director Rachel Annette Helson’s Film “Good Daughter” Enters the 2025 Oscars® Race
With the 2025 Oscars® season heating up, director Rachel Annette Helson, an alumni of the 2019 SHOOT New Directors Showcase, enters the race for Best Live Action Short Film with Good Daughter, a crime drama that stars Netflix alum Samantha Sloyan. Good Daughter follows Rebecca (Sloyan), a woman who cons dementia patients by pretending to be their daughter – until the con catches up with her. The gripping narrative explores the rampant issue of financial exploitation of vulnerable seniors, and it’s personal for Helson. “Both of my Grandmothers passed away from Alzheimer’s,” she shared. “My family spent lots of time in the memory care facilities with them, but not everyone was so lucky. I saw a lot of lonely, abandoned people who had few visitors and no one by their side as they were dying. Good Daughter grapples with complex moral questions as it looks at someone who gives time to patients in their last days – but takes valuables in return. And there’s a great reveal at the end that really brings it full circle.” A huge part of the film’s success goes to lead actress Samantha Sloyan whose performance has been universally praised - and even won her the Best Actress award at Cindependent Film Festival as well as a Best Actress Nomination at Catalina Film Festival. “Samantha brought the perfect blend of humanity, humor and nuance to the role,” said Helson. “Her performance will make you laugh and punch you in the gut. She’s truly a powerhouse.” Sloyan has garnered accolades in recent years for playing characters that audiences love to hate. Most famously, she starred as Beverly Keane in the hit mini-series Midnight Mass, earning a nomination for Best Supporting Actress in a Limited Series by the... Read More