New York-based creative content agency Plus recently collaborated with the brand design team at Starwood Hotel & Resorts to create a series of funny and irreverent films highlighting the hospitality brand’s revolutionary new “Keyless Key” smartphone check-in capabilities now available at three of its global brands: W, Aloft, and Element. Starwood is the first in the hospitality to introduce a truly keyless and mobile check-in technology.
“Keyless Key” includes a new door lock system that uses Bluetooth technology to connect to an iPhone or Android app and enable guests to check-in and open their room doors using their smartphone instead of a keycard. The feature is supported within the Starwood Preferred Guest (SPG) App.
Video Credits
Client: Starwood Hotels & ResortsBrand Design Group
Production: PLUS Directors: Jeremy Hollister & Judy Wellfare| Director of Photography: Zak Mulligan Producer: Anna Marie Pitman Editors: Jeremiah Shuff & Chelsey Blackmon
Stephen Arnold Music Creates Immersive Soundscapes for Histovery’s “Surrounded: The Alamo Augmented Experience”
Stephen Arnold Music (SAM), the world leader in sonic branding, recreated the sounds of the most storied site in Texas history for Surrounded: The Alamo Augmented Experience now on view at The Alamo in San Antonio. SAM produced stunningly realistic, immersive soundscapes for the groundbreaking AR attraction, which takes visitors on a journey through The Alamo’s 300-year history. The sound environments bring vividly to life the rich, natural ambience of the site in six distinct time periods, as well as battle sounds and the voices of Native Americans, Spanish friars and the heroic defenders The Alamo.
Surrounded: The Alamo Augmented Experience was produced by Histovery, a leader in augmented reality experiences. Using a handheld tablet with a custom app, The HistoPad, Alamo visitors experience its history as never before. Holding the tablet up to any number of ‘timeportals’ throughout the tour brings to life interactive characters, immersive clips and 360-degree animations from across time. "With HistoPad, you’re no longer a spectator—you’re an active part of history," said Asia Laird, Managing Director of Histovery U.S.
“It’s a new way to enjoy and learn the Alamo story,” says SAM president and creative director Chad Cook. “You feel as though you are standing in the Alamo as it looked and sounded in 1813, 1836 and 1907. It’s living history.”
SAM created soundscapes and dialogue specific to the different periods featured in the attraction, from the founding of Mission San Antonio de Valero in the 18th century to the beginning of efforts to preserve the site in 1907. Drawing on meticulous research and guidance from historians, the studio’s sound designers reproduced the sounds of the Battle of the... Read More
