- Monday, Mar. 17, 2014
Picturemill is excited to have collaborated with ABC to create the signature show open that takes “Jimmy Kimmel Live!” on the road to Austin, Texas. To capture the flavor of the city, street scenes and iconic Austin imagery were integrated into a high energy open that blends storytelling, live action and design.
Following concept ideation and direction with “Jimmy Kimmel Live!" show director Andy Fisher and show producer Tony Romero, Picturemill’s production team, lead by creative director William Lebeda and lifestyle director David Midgen, traveled to Austin to capture some of the city’s most distinctive locations– Sixth Street, the Capitol Building, the Bat Bridge, Stevie Ray Vaughan Statue and more – as well as moments that embody Austin’s unique spirit.
Returning to Los Angeles, Picturemill delved deep into postproduction, adding texture, animation and typography throughout the live action footage. The modular Show Open for flexible programming updates was delivered with additional material to be used as a palette for bumpers and interstitials creating a complete thematic treatment for Kimmel’s Austin residency.
This is the second show open created in collaboration between “Jimmy Kimmel Live!” and Picturemill. “Having partnered with Picturemill before, we trusted them to execute an ambitious project with rapid fire turn around,” comments "Jimmy Kimmel Live" producer Tony Romero. “We knew Picturemill would understand what we needed and would deliver in every respect. They did so beautifully, and helped us create anticipation for the Austin experience and infused the open with Jimmy Kimmel Live’s Brand image.”
Picturemill is an innovative visual design and production studio that creates high impact projects for advertising, feature film, and broadcast. Recent projects include the dynamic motion logo for the NFL, the popular Barbie Lyric video, design and title work for Anchorman 2, as well as main titles for Ride Along and The Muppets Most Wanted. www.picturemill.com