Comical Three Spot Campaign Triumphs New Route, Endless Possibilities and Good Times Ahead
PICROW’S The Hall just completed three spots (for agency White + Partners) and Washington Metro that wakes people up to the possibilities represented D.C.’s newest Silver Line route.
Each of the three spots, respectively titled, “Family Time”, “Cat Time” and “Work Time” get people excited about the Silver Line.
In “Cat Time”, the voiceover introduces us to John, a terminally single man who lives with his cat. With the Silver Line, John’s dating pool will double, allowing John to soon meet that special someone.
In “Family Time” we meet the Andersons, petrified of traffic around the D.C. area. Things will change with Silver Line, now they’ll be able to leave the house and live it up.
For “Work Time”, we meet Donna, a newly minted college graduate doing mundane administrative work for a boss who calls her Dana. Now with Silver Line, she’ll have access and transportation to thousands of new job possibilities.
Each of the spots was shot on location at PICROW in Hollywood.
Pictures In A Row (PICROW) is a production company that offers an experience that’s second to none, offering world-class directors, digital talent and post facilities for commercials and television. The company is headquartered at 736 Seward St., Hollywood, CA 90038. For more information contact Bill Reilly at 323-957-5400. www.picrow.com
Video Credits
Client: WMATA, Washington, D.C.
Agency: White & Partners, Herndon, VA.
Executive Creative Director/Partner Kipp Monroe, Senior Producer Dana Cole, Copywriter Noah Gammell, Creative Art Director Woody Boss
Production: PICROW, Hollywood, Ca
Director The Hall, Executive Producer Bill Reilly, Producer Lauren Cynkar, DP Joe Kessler
Editorial: Gregory Nussbaum, Editor
Contact:Steve Fisher
RPG
818-688-1502
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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