“Artemis” was part of a full-slate of creative services for the inaugural awards show hosted by Bravo’s Andy Cohen and featuring Sarah Jessica Parker.
Phoenix Media Group helped the inaugural CLIO Image Awards get off to an electrifying start with a beguiling show-opener about an elegant and enigmatic archer.
Reflecting the show’s focus on fashion and beauty advertising, the 1-minute opener features Brazilian model Palloma Dreher in its title role as “Artemis.” Wearing a sheer Alex London gown, Dreher appears on the lawn of a sprawling Long Island mansion and uses a large bow to fire an arrow at a distant target. When the arrow hits its mark, it explodes in a shower of purple-hued diamonds that resolves in the CLIO Image Awards logo.
Awards shows often make do with montage-style openers, but Phoenix Media Group wanted to create something more memorable for the inaugural event, which was hosted by Bravo TV’s Andy Cohen and featured a special appearance by Sarah Jessica Parker. “We wanted something more dynamic that would add to the production value of the event,” says PMG principal Chris Phoenix, who directed the piece. “Artemis was designed to be lush and beautiful; its power fits nicely with the mission of the show.”
A full service creative shop, Phoenix Media Group produced not only the opener but the entire CLIO Image Awards show. Its team wrote Cohen’s script, produced winner’s slates, graphics and other branding, and directed the live event.
Artemis was shot on the grounds of Old Westbury Gardens, a mansion built in 1906 and listed on the National Register of Historic Places. Dreher’s performance was recorded with a Phantom Flex camera operating primarily at 1200 to 2400 fps. Editorial, compositing and visual effects were completed at Phoenix Media Group’s facility in New York. Additional visual effects were completed by The Artery and a portion of the color correction was done at Light Iron. Phoenix’s visual effects were created using Cinema 4D and AfterEffects.
“This project involved a mix of production techniques that challenged us on the set and in post,” says senior art director Jeffrey Man, “but it was very satisfying to pull together a single creative vision and carry it through the whole process.”
Of particular significance was the casting of Dreher. “Palloma is not just a pretty face,” observes producer Colin Elliott. “She has an intensity and seriousness that we liked—a slightly dark edge.”
At the CLIO Image Awards, Artemis was displayed on 16-foot screens using 8K Christie projectors. “We received a few ‘It gave me goose bumps,’ comments” recalls Phoenix of the show’s crowd, which included the crème of the fashion and beauty advertising community. “This audience has very high standards and can spot something false in an instant. The fact that they accepted it, validated all our hard work and is very satisfying.”
The CLIO Image Awards were held May 7 at the Pierre Hotel in New York City.
About Phoenix Media Group
Phoenix Media Group is a full-service creative studio that develops and produces programming, advertising and branded content for the full media spectrum: TV, film, live events, digital, mobile and platform. Simply put, we create experiences that build brands. And, yes, we win awards, including ADDYs, PromaxBDAs, Valencia, Effie, OMMA, CLIOs and an Emmy nomination. But more importantly, we win loyal clients who come to us again and again for innovative solutions.
Phoenix Media Group is located at 375 Greenwich St., New York, NY 10013. For further information, call 212.965.4720 or visit www.phoenixnyc.tv
Video Credits
Client: CLIO Image Awards and WWD
Creative & Production: Phoenix Media Group, New York.
Chris Phoenix, director; Colin Elliott, producer; Chris Phoenix, Colin Elliott and Jeffrey Man, writers; Michael “Beau” Grantland, director of photography; Karen Shapiro, wardrobe and stylist; Alex London, costume designer; Jeffrey Man, visual effects supervisor; Ed Morris and Konstantine Pope, music; Nicole Ranucci, associate producer.
Chris Phoenix
Phoenix Media Group
212.965.4720
Contact Chris via email
Contact:
Media:
Linda Rosner
ArtisansPR
310.837.6008
Contact Linda via email
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (