PES Payroll, an Extreme Reach company and a leading provider of Employer of Record (EOR) payroll services to the entertainment and advertising industries, announced today the hiring of Alex Moreno, Arnel Lalic and Veronica Hernandez.

Alex Moreno, has been named Payroll Manager for Live Events. As an industry veteran, Moreno brings to PES more than 10 years of entertainment payroll experience, specifically relating to performing artist tours, venue management and music festivals.  Previously Moreno spent 10 years at CAPS Payroll, with the last two years as Payroll Manager for Live Events.   

“I am excited to be joining the PES team,” said Moreno. “PES’s roadmap for building their Live Events division through innovative services and unique technology solutions is impressive.”

Along with Moreno, Arnel Lalic, with 10 years of live events payroll experience and Veronica Hernandez with 2 years experience, have joined PES as Payroll Coordinators.

“The live events industry continues be one of the fastest growing segments of our company,” says Managing Director, JP Fiorentino. “We are thrilled to have Alex, Arnel and Veronica join our team, as part of our ongoing commitment to hire the best talent from within the industry, along with the goal of providing our clients with the best customer support experience possible.”  

About PES Payroll
For over 20 years, Professional Entertainment Services (PES) Payroll has been an industry leader in Employer of Record payroll services, innovative technology solutions & personalized customer service. PES assumes the role of employer of record for temporary and contract workers in the entertainment industry such as cast, crew, and support departments. As an Employer of Record (EOR) PES is responsible for administrative obligations such as complex payroll calculation, issuance of paychecks, benefits management, and the submission and management of worker’s compensation, unemployment and general liability insurance. The Company addresses payroll paperwork, taxes, deductions and crew and performer union benefits contributions in all 50 states and Canada.

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About Extreme Reach
In addition to being the third largest Employer of Record (EOR) in the US, Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide. For more information, visit