Register

    Pegasus Bank Taps Baker & Bonner Creative Emporium as Branding and Creative Agency of Record

    By SaveryUpdated:No Comments3750 Views
    Pegasus Bank Taps Baker & Bonner Creative Emporium as Branding and Creative Agency of Record. Shown the Pegasus Bank Building.
    DALLAS -- (SPW) --

    Baker & Bonner Creative Emporium announced that Pegasus Bank, has tapped the Dallas-based agency as its first branding and creative agency of record. The agency will be responsible for strategy, branding, creative, website, digital and public relations. Baker & Bonner’s first assignment will be hosting a proprietary branding session with Pegasus executives. A new creative campaign is slated to launch early summer. 

    “Pegasus Bank is known for its distinct brand and culture that has defined our bank,” said Harry Smith, President & CEO of Pegasus Bank. “We were looking for an agency that could help us continue to build and evolve the brand. Baker & Bonner bring more than 50 years combined experience in branding and creative excellence for some of the nation’s most beloved brands and were the perfect agency partner to tell our story.” 

    Pegasus Bank is a full-service bank with three locations in Dallas. They provide tailored banking solutions to individuals, professionals and small to mid-sized energy and commercial businesses, alongside the highest level of customer service. Pegasus is also equally committed to protecting their customer’s privacy through the most current technology applications and solutions available. Pegasus Bank provides an unmatched level of security, safety and customer service for its clients’ financial information and resources. 

    “Pegasus has been putting their customers in position to do amazing things,” said Jimmy Bonner, co-founder, and CEO of Baker & Bonner Creative Emporium. “Smith told us early on he was interested in brands with great storytelling and smart strategies. We’re thrilled to be working with them and excited to get going on all that’s ahead.” 

    About Pegasus Bank 
    Since beginning in Dallas in 2007, Pegasus Bank’s ultimate goal has remained consistent: valuing relationships, service, quality and security to create a customized and unique banking experience. Over the past 16 years, the bank has grown to a staff of 69 employees and $1.4 billion in assets. Pegasus Bank is a wholly owned subsidiary of Oklahoma-based BancFirst Corporation (NASDAQ: BANF). BancFirst is a $12.4 billion-asset bank holding company based in Oklahoma City. 

    About Baker & Bonner Creative Emporium 
    Founded in 2021, Baker & Bonner Creative Emporium is a boutique branding agency based in Dallas. The agency offers an array of services to its clients, including traditional advertising, branding, design, strategy, consulting, identity, content, experiential, web design and public relations. Clients include Community Coffee, Luckenbach Texas, London-based Jan Erika Design, Oyster Fine Bamboo Fly Rods, Peacock Alley, 33.9 Original and Ranger Creek Brewing and Distillery. For more information, visit https://bakerbonner.com, or on Instagram and Facebook. 

    media

    Sarah Avery
    Baker & Bonner Creative Emporium
    (214) 417-7769
    Contact via email
    SPW Category:Advertising Agency News
    Tags:Baker & Bonner Creative EmporiumRob BakerJimmy BonnerAORPegasus Bank



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

    MySHOOT Profiles


    Add A Comment