SGO is thrilled to announce that Park Road Post Production won an IBC2013 Innovation Award this week for their pioneering work on “The Hobbit: An Unexpected Journey”, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM) – the world’s first High Frame Rate Stereoscopic 3D feature film – directed by Peter Jackson. Arguably one of the most significant developments in the last 80 years of cinema, Park Road – with technology partner SGO – spearheaded innovation throughout the acquisition and post production pipeline that provides new creative opportunities to all filmmakers, and a new exciting experience for film audiences.
The IBC Innovation Awards recognise those who have made a real contribution to the industry and whose expertise has had a positive impact on its future direction. The award goes to the end user who has brought together a technology partner and collaborator to realise a creative, commercial or technical goal. The project was selected from over 200 entries, winning in the Content Creation category. In addition, the 2013 IBC International Honour for Excellence was presented to movie director Sir Peter Jackson.
Miguel Angel Doncel, SGO’s CEO outlines his company’s participation in the delivery of The Hobbit: An Unexpected Journey by stating, “We are aware that a post production company of Park Road’s stature, when making a film with a world-class director like Peter Jackson, could choose any technology partner they wanted. The fact that they put their trust in SGO’s Mistika technology, and that we delivered all the functionality they needed to create such a ground-breaking production, will forever be a great source of pride for us. We have immense gratitude to Park Road for their inspirational support and extensive feedback. The results are breathtaking, and have made movie history.” Miguel adds “As the entrant and Park Road’s technology partner of the awards, we congratulate them and are honoured to be a part of this well-respected accolade. This is a great achievement and SGO is very proud to have played a key role. We look forward to continuing the great relationship we have built with their incredible team for many more years to come.”
Park Road Post Production’s Head of Technology, Phil Oatley says “The recognition extended by IBC for the extraordinary work done to bring The Hobbit: An Unexpected Journey to cinemas worldwide in HFR-3D is a real honour. Partners all around the world made this technical feat possible. Undoubtedly however the core of our entire pipeline was enabled by the dedication, support and innovation of the team at SGO and use of the Mistika as our primary platform. We are thrilled to see the amazing work achieved by Park Road, SGO and all our innovation partners recognized.”
Geoff Mills, SGO’s Director of Global Sales & Operations comments “I am absolutely delighted that this momentous project has received this recognition, which reinforces the fact that Mistika is revolutionary and an award-winning investment for creative and ambitious companies such as Park Road. The film is testament to Park Road’s exceptional creative and technical ingenuity, as well as their determination to make technology accommodate creative intent. Park Road have leveraged SGO’s Mistika platform to achieve this next generation movie-going experience. We would also like to thank IBC once again for this award.”
The result of the collaboration between Park Road and SGO is that a new standard for feature films is now available. While HFR might not suit every project, it now provides a new customer experience and innumerable creative possibilities for film-makers to enhance both the audience’s comfort and the perception of realism in their films.
It is for this reason that SGO felt honoured and compelled to nominate Park Road Post Production to win an IBC Innovation Award this year.
Further information about the awards <a href="http://www.ibc.org</
