Content Studio Drives Bold New Creative Approach For Brand With “Dance” Airing On National Broadcast TV
Blonde + Co, the award-winning creative agency/content production studio led by company Founder and CEO Julie Stahl, was tapped by Palmer’s Cocoa Butter to create a spot that reinforces Palmer’s heritage as the number one cocoa butter brand, as well as educate a new generation of users about the benefits of cocoa.
The client came to Blonde with a brief to create a spot designed to increase Palmer’s Cocoa Butter awareness. “After collaborating with them on getting the messaging, we pitched a concept and Palmer’s immediately loved it and wanted to move forward quickly,” Victor Larue, Blonde + Co Account Director says. “What helped make it possible was to have all the right talents at Blonde + Co, from the creative team, to our production studios, as well as our editorial and post capabilities.”
Set to a pulsating techno soundtrack, “Dance” takes a unique approach depicting a group of dancers performing in front of a series of graphics that describe Palmer’s Cocoa Butter key benefits such as “heals,” “softens” and “hydrates.” At different points in the ad the dancers are shown in split-screen with key ingredients such as cocoa beans, cocoa butter and the packaging itself mirroring the dancer’s movement. The spot ends with the Palmer’s logo and the tagline “the nature of you.”
“Our skin is the most tactile part of our bodies; it covers and surrounds our entire self and holds us together,” Blonde Associate Creative Director Andrea Cueva, who also directed the ad, says. “We wanted to express that healthy, glowing skin makes you look and feel confident. The objective was to connect on a more emotional, human level between the Palmer’s and the consumer.”
As a former professional dancer, Cueva notes that after applying the product on the set, she directed the dancers to improvise, expressing their emotions through movement.
“Dance is a very emotional art form and it was important to focus on the feelings we wanted to evoke,” Cueva says. “I explained to them that I was looking for a more abstract, human approach, less technical. In the end, each dancer expressed those emotions in their own way, which gave us a lot of footage to work with. Claudio Rietti, our Director of Photography, was able to to match the movement of the dancers with fluid camera movements that brought you into their world.”
Dalia Levi, Palmer’s Director of Digital Marketing, adds, “We love the creative energy and passion that Blonde brings to the table and how they beautifully bring concepts to life. The spot hit on what we wanted to communicate — Palmer’s Cocoa Butter is a trusted brand that gives you healthy, sexy skin that makes you feel confident from inside out.”
About Blonde + Co
Award-winning New York based Creative Content House, Blonde + Co creates content that entertains, educates, inspires and incites changes in behavior. Blonde +Co partners with brands and organizations that share a common goal: to help make our world more beautiful. For more information visit https://www.blondeandconyc.com/
About Palmers
Founded more than 175 years ago as one of America’s first skin care companies, E.T. Browne Drug Co., Inc. is a leader in treatment-oriented beauty products with its trusted Palmer’s® brand. The name Palmer’s® is synonymous with high-quality natural skin and hair care product lines including Cocoa Butter Formula, Shea Formula, Skin Success, Olive Oil Formula, Coconut Oil Formula and Eventone https://www.palmers.com.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (