Demand for Editorial Space in Area Motivates Growth
Pacific Post, a full-service editorial equipment rental and services provider, has expanded its footprint with the opening of a new 10,000 square-foot facility in Sherman Oaks.
The new location offers 25 spacious Avid suites with 24/7 technical support, alongside a writer’s room and several production offices. Pacific Post has retrofit the entire site which is supported by Avid NEXIS shared storage, 1 gigabyte of dedicated fiber internet connectivity, and individually climate-controlled rooms.
“We recently provided equipment and services to the editorial team on Game Over, Man! for Netflix in Sherman Oaks, and continued to receive inquiries from other productions in the area,” says Pacific Post Vice President Kristin Kumamoto. “The explosion we’ve seen in scripted production, especially for streaming platforms, prompted our decision to add this building to our offerings.”
Kumamoto notes that a screening room is also near completion for accommodating multiple members of the creative team on a project. It features a 150-inch screen and JVC 4K projector for VFX reviews and an enhanced, in-house viewing experience. Additional amenities at Pacific Post Sherman Oaks include MPAA-rated security, reserved parking, a full kitchen and lounge, VoIP phone systems, a substantial electrical infrastructure.
“We are laser focused on serving the needs of the editorial community,” adds Kumamoto. “This expansion provides our high level of services at one convenient location with the technical expertise that clients have come to trust here at Pacific Post.”
In addition to this new state-of-the art space, Pacific Post also has facilities in Hollywood and North Hollywood. This third location at 14225 Ventura Boulevard offers a best-in-class option for productions working in the San Fernando Valley area of Los Angeles.
For more information, visit www.pacpost.com.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More