The main title sequence for Hulu’s revival of the crime drama Veronica Mars aims to reintroduce the show to its fervent fanbase and suggest the changes its cast and their community have undergone in the dozen years since its original run. Designed and produced by Pace Pictures, and set to an updated version of the show’s theme song, We Used to Be Friends (performed by Chrissie Hynde), the sequence reveals stylized close-ups of stars Kristen Bell, Jason Dohring and Enrico Colantoni, onto which are projected colorful neon lighting and moody images of the seaside community of Neptune.
“A lot has happened since season three in 2006,” says Pace Pictures president Heath Ryan, who designed the title sequence after a concept suggested by Veronica Mars creator Rob Thomas. “The characters are older and more mature. Neptune has evolved from a sleepy beach town into a community that is larger and more upscale. The show, itself, is tackling more mature subject matter. It has a more serious, darker feel.”
The alteration of the show’s tone and environment are reflected in the images that are projected onto the stars’ faces. They include shots of the wooden pilings of an aging pier, crashing waves, a pistol and a glittering urban environment.
Pace Pictures shot Bell, Dohring and Colantoni on a special effects stage. The stars stood on a turntable and were captured in 4K at a high frame rate, resulting in a dramatic, slow-motion portraits of unusual clarity and emotional depth. “The lighting had to be interesting,” says Jason Knutzen, who directed and shot the live action, and served as final colorist. “We settled on a film nourish look, which fit the character of the show. The light moves in different patterns as the actors rotate, which gave us a lot of options during post.”
Much of the projected imagery was captured with drones operating above the Southern California coast. Special effects and compositing were handled by Pace Pictures’ VFX strategic partner, ShockBox VFX (Eugene Armencha, VFX Supervisor; Steven Addair, VFX Producer; Craig Newton, Lead Animator).
Pace Pictures has a history of collaboration with Rob Thomas. It designed the main title sequence for the 2014 feature Veronica Mars as well as the television series iZombie; Thomas wrote and directed both. It also designed the animated logo for Thomas’ production company Spondoolie Productions. “We’ve developed a shorthand with Rob, so when we pitched the concept, he immediately knew what we were after,” recalls Ryan. “Production went very smoothly because we were in sync from the outset and the response from critics and fans have been great.”
About Pace Pictures
Pace Pictures is a full-service sound and picture finishing facility. It offers a range of post services including color grading, editorial finishing, visual effects, titling, sound design, sound mixing, media management and related services, available individually, or as turnkey solutions. The company employees a team of highly-skilled artists and technicians who are passionate about television, cinema, and virtual reality and dedicated to making every project the best that it can be.
About ShockBox
ShockBox, a division of ShoulderHill Entertainment, LLC., specializes in visual effects, motion graphics, 2D and 3D animation, as well as main titles, graphic design and concept development for film, television and high-end corporate films. The ShockBox team has real-world experience in film, television, VFX, advertising, PR, branded content, live-broadcast, music and gaming.
Recent credits include the Lionsgate/Rob Zombie films 3 From Hell and 31, To Hell and Back (a behind-the-scenes look at the making of 3 From Hell), National Geographic’s 24 Hours of Reality: Protect Our Planet, Netflix’s Brainchild, Universal’s Undercover Brother 2, Grand-Daddy Day Care and Bigger Fatter Liar, WWE Entertainment’s Santa’s Little Helper, BET’s The Quad and Flavor Unit’s November Rule.
http://shoulderhill.com/shockbox/
media
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (