Conceptual design studio Buster is the winner of the “Outstanding Promotional Trailer” Award presented during the 2013 Game Marketing Awards yesterday in San Francisco. Buster was honored for its work on the production of the worldwide promotional trailer behind Ubisoft’s “Just Dance 4” videogame. The work involved both live action production and motion graphics. Brad Roth and Mark Feldstein, principals of Stun Creative, the parent company of Buster, made the announcement.
The Game Marketing Awards (GMA), owned by IDG World Expo and the first U.S. program established to honor the finest work created by game marketing professionals, were announced at a special ceremony immediately following the 2013 Game Marketing Summit (GMS) on April 17 in San Francisco at the Yerba Buena Center for the Arts. The GMAs celebrate the best practices in marketing, promotion and advertising for the video game and interactive entertainment community.
To view Buster’s award winning trailer, please CLICK HERE.
The “Just Dance 4” trailer announced the worldwide release in 2012 of the 4th iteration of the best-selling video game franchise from Ubisoft. The “Just Dance” franchise is the number one selling dance game brand – an interesting social phenomenon because the real action of this video game genre is inside the room among the dancers/players – as opposed to most video games, where the key action is on the screen. “Just Dance” is a social catalyst, and Ubisoft wanted to express how the newest version of the game truly creates the world’s best party.
Said Jonas Morganstein, Buster’s Chief Creative Officer, Buster Design, “Our concept was to create one continuous party sequence, thus illustrating how ‘Just Dance 4’ creates the world’s best party. The sequence seamlessly takes the viewer from location to location with everyone joining in on the fun. We even brought the avatar coaches out of the video game and into the real world—joining in as part of the continuous dance sequence. This trailer was a great showpiece for our Creative Director, Joel Lava. He directed the live action, as well as overseeing the animation and compositing.”
The “Good Feeling” (Flo Rida) track is one of the songs on the “Just Dance 4” playlist – the trailer features a cameo from Flo Rida. Additional cameo ap-pearances within the “Just Dance 4” trailer include many E-lebrities with multiple million followers on Youtube:
• Harley — From Epic Meal Time, who wields a gigantic sandwich
• D-trix – A Judge from “So You Think You Can Dance”
• Lindsey Stomp – The World’s only dancing violinist
• Shane Dawson – Pop culture comedian
• Cimorelli Sisters – Seven acapella sisters
Buster also released translated versions of the “Just Dance 4” promotional trailer for multiple regions to support the 2012 worldwide release of the game. These regions included the U.S., UK, France, Spain, Austraila, Germany, Italy, Netherlands and Russia.
About THE GAME MARKETING SUMMIT & AWARDS
The Game Marketing Summit, formerly known as MI6, is the premier conference for video game marketers. GMS is a one-day, annual event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry. The Game Marketing Summit and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For additional information, please visit www.gamemarketingsummit.com
About BUSTER
Buster is a division of the LA-based advertising agency Stun Creative, helmed by principals Mark Feldstein and Brad Roth. Buster is a conce
