Persona, a New York and Moscow-based production company, signs Orange, a directing collective, for worldwide spot representation.
The collective members’ decision to stay anonymous and hide their individual names behind the brand came from a decade of successful collaboration on hi-profile projects for major international clients such as HP, Infinity, Canon, Clinique, Verizon and Mercedes Benz. Consisting of experienced creatives, directors and animators, the collective demonstrates a unique flair for mixing innovative computer animation and live action.
Currently, Orange is working on a new spot for Toyota and a branded content project for HP profiling star designer Karim Rashid.
Orange joins three other directors on Persona‘s roster, Yan Vizinberg, Abigail Honor and Karl Shefelman.
ABOUT PERSONA
Persona is a New York and Moscow-based award-winning film and commercial production company formed in 2001 by directors Abigail Honor and Yan Vizinberg. Since its inception the company has produced hundreds of TV spots for major international clients, such as Lufthansa, DirecTV and CMS Forex. Persona also provides production service in the U.S. and Russia to film studios, TV channels and production companies from around the world.
WEBSITE
www.personafilms.com