Leading post-production house www.optimus.com/sm.>Optimus Santa Monica announced with United Online, Inc. (NASDAQ: UNTD) this week’s launch of a national spot for MemoryLane.com, a website inviting visitors to relive the past through 60 years of Americana and over 100 million pieces of content dating from 1940 through 1999. The spot, “Time Machine” – which is part of a larger marketing campaign – features a man scrolling through thousands of artfully displayed images and clips of nostalgic moments. www.optimus.com/sm.>Optimus Santa Monica Editor Justin Amore cut and finished the spot.nn”Time Machine” entices viewers to visit MemoryLane.com, the website that includes a growing collection of vintage magazines, historic newsreels, classic sports highlights, movie trailers, song samples and cover art from memorable albums, timeless photos, and the most extensive catalog of digitized high school yearbooks online. nn”The Memory Lane spot was an enormously collaborative effort to develop and edit every component to create a fluid piece,” said Amore. “We leveraged a set with a gray screen and LED and digital markers to create the many provocative, nostalgic images scrolling throughout the spot. The outcome is such a unique and imaginative piece of work.”nnThe actor and the elaborate chair are the only tangible items in the spot. The creative team worked with computer generated imagery (CGI) to create the rest, making for a complex editing process. Amore worked closely with United Online Vice President of Creative Service Bry Antonio and Director and Visual Effects Supervisor Gil Baron from Method Studios to precisely time the images creating seamless transitions.nn”Once we developed the concept for the Memory Lane spot, we knew that editing it would be a complex process,” commented Antonio. “I’ve worked with Justin and www.optimus.com/sm.>Optimus Santa Monica several times, and had a comfort level with the caliber of their work. Justin was challenged with fitting the puzzle together before all the pieces were developed, as he had to cut the spot without the images. Once the spot was cut, we worked with Gil at Method to build the 3D images around those edits. The finished work is a testament to the collaborative spirit of this group.”nn”Time Machine” began to air on Monday, March 21 on national cable, syndication and network TV.nn
nTo view “Time Machine,” please visit www.optimus.com/sm. nnCreditsnnAgency/Client: United Online/Memory LanenCreative Director – Bry AntonionnProduction: Method Studios nDirector and Visual Effects Director – Gil BaronnExecutive Producer – Robert OwensnLead Compositor and Colorist – Claus HansennnEditorial: www.optimus.com/sm.>Optimus Santa Monica nExecutive Producer/Managing Director – Therese Hunsberger nEditor – Justin AmorenAssistant Editor – Giselle MurillonnSound Mix: Pop SoundnSound Mixer – Mitch DorfnnDirector of Photography – Conrad Hall (The Skouras Agency)nnAbout Optimus and www.optimus.com/sm.>Optimus Santa MonicanOptimus is a leading post-production and production house headquartered in Chicago with an editorial boutique in Santa Monica. www.optimus.com/sm.>Optimus Santa Monica offers award-winning post-production services for clients across industries. For more information, please contact Contact Therese Hunsberger via email or visit www.optimus.com/sm. nnAbout United OnlinenUnited Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company’s brands have attracted a large online audience that includes more than 60 million registered consumer accounts. The company’s floral and related offerings include products and services for consumers and retail florists, as well as for other retail locations offering floral products and services, in the U.S., Canada, the United Kingdom, and the Republic of Ireland. The floral business utilizes the highly recognized FTD (www.ftd.com) and Interflora (www.interflora.co.uk) brands, both supported by the Mercury Man logo that is displayed in more than 40,000 retail floral shops worldwide. The company’s Content & Media services include online nostalgia services in the U.S. and Canada (www.memorylane.com) and a number of European countries as well as online loyalty marketing services (www.mypoints.com). The company’s Communications services include value-priced Internet access provided by NetZero (www.netzero.com) and Juno (www.juno.com). nnHeadquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., the United Kingdom, Germany, and India. More information about United Online is available on the company’s website located at: www.unitedonline.com.Michelle Meek Outlook Marketing 312-873-3424 Contact Michelle via email
Contact:Therese Hunsberger Optimus SM 310.917.2761 Contact Therese via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More