- Wednesday, Sep. 14, 2011
www.optimus.com.>Optimus today announced that Craig Leffel is the director of production of ONE at Optimus. www.optimus.com.>Optimus also announced the addition of industry talent Tyler Roth as colorist. Leffel, also a partner at Optimus, moves to ONE after more than 20 years in the color chair. One of the most renowned colorists in the industry, Leffel brings extensive artistic, technical and workflow knowledge to the director of production role, as well as a passion for the camera that is second to none. Roth comes to www.optimus.com.>Optimus after more than four years at Filmworkers Club, where he built his reputation as a colorist by crafting signature looks for brands such as Walgreens, McDonalds, Allstate and Wrigley's Orbit gum.
"We're thrilled about such a passionate guy as Craig taking the helm at ONE," said www.optimus.com.>Optimus President Tom Duff. "Combine his love of the game with his natural love of people and our business, and he is the perfect fit to team up with ONE EP Kipp Christiansen to lead our live action department. Tyler is an extraordinary talent with an engaging, warm personality who will lead our color department with the same passion, artistic sensibility, and exacting standards as Leffel, but with an entirely new kind of energy. We're looking forward to great things from both of them."
Leffel has been with www.optimus.com.>Optimus since the company started. A partner since 1998, he quickly rose to the top of the industry as one of its premier colorists, impressing not only the Chicago advertising community but attracting attention and work from agencies across the world including Wieden+Kennedy, Saatchi & Saatchi, and BBDO. Says Leffel: "As we move forward at ONE, we are focusing our efforts to consistently provide world-class production services at every end of the spectrum. We have what we feel is one of the best overall integrated production models out there. So while I do have such a love for image making and manipulation, we see a tremendous opportunity for me to take my experience working with agency creatives over the last twenty years and lead our exceptional directors and ONE staff in this director of production role. Ultimately, it's all about delivering great creative for our clients."
Roth, a double major in film and animation technology from Northwestern University, has been passionate about color correction from an early stage. In addition to working with big name commercial clients during more than four years at Filmworkers Club, Roth recently collaborated on two music videos and a documentary with Chicago-based music artist R. Kelly. Says Roth: "I am so excited to be a part of the www.optimus.com.>Optimus team doing what I love to do. We have an amazing set of resources here to enable so many different kinds of projects, as well as a supportive structure and a collaborative culture. I'm looking forward to my future here at Optimus, and especially the unique opportunity to collaborate in the early stages of projects with Craig Leffel and the ONE team."
www.optimus.com.>Optimus is a leading integrated production company with offices in Chicago and Santa Monica. A singular, streamlined creative-driven machine, www.optimus.com.>Optimus offers all production services - production, editing, color correction, visual effects and design, audio mixing and finishing - under one roof. For more information, please visit www.optimus.com.