Leading post-production and production house Optimus today announced the launch of its ShelterBox spot, which is based on the winning script from the second annual Optimus “One Shot” contest. Cramer-Krasselt/Chicago Copywriter Andrei Chahine and Art Director Ryan Stotts developed the script based on a contest brief for ShelterBox, a non-profit organization that provides emergency aid for survivors of natural disasters anywhere in the world.
As winners of the contest, Chahine and Stotts were awarded with a spot that was fully produced, finished and aired by Optimus and its production arm ONE at Optimus. Directed by Mehdi Zollo of ONE at Optimus and edited by Katherine Pryor of Optimus, the ShelterBox spot begins airing on Comcast on Jan. 25.
“The spot is outstanding – even better than I imagined,” commented Leslie Diefenbach Hall, communications manager, ShelterBox USA. “The resources contributed by the teams at Optimus, ONE and Cramer-Krasselt will give us the opportunity to reach audiences we wouldn’t have otherwise reached. The spot will help us raise the necessary funds to provide shelter, warmth, and dignity to countless numbers of people who have lost everything. The impact this will have for disaster survivors around the world is immeasurable.”
With their brand communications partner Scott & Victor, Optimus developed this year’s brief for ShelterBox because the organization helps people most in need around the globe. The charity’s solution to disasters is the ShelterBox – a tough, green plastic box containing a 10-person tent and ancillary equipment designed to enable a family of up to 10 people to survive for at least six months. Since its inception in 2001, ShelterBox has assisted more than 800,000 people and operated in more than 60 countries – responding to earthquakes, floods, hurricanes, tsunamis, wars, volcanoes, etc.
“When we found out about ShelterBox, we knew we wanted to do something to help get the word out about their amazing mission,” said Optimus President Tom Duff. “We thought the ‘One Shot’ contest was a perfect way to get creative ideas for a spot. We received some fantastic entries, but the script by Andrei and Ryan had a unique, powerful and well crafted message that stood out among the others. We’re thrilled with the finished spot. More important, so is the ShelterBox team.”
To view the spot, please visit http://www.optimus.com/highlightedShelterbox.asp.
For more information on ShelterBox click here.
About Optimus
Optimus is a leading post-production and production house with offices in Chicago and Santa Monica. A true one-stop shop, Optimus offers a full suite of creative services, including production, editing, film transfer, color correction, visual effects and design, audio mixing and finishing. With ONE, the company’s live-action production arm, Optimus offers all production services, from shoot through post, under one roof – a singular, streamlined creative-driven machine. For more information, please visit www.optimus.com and www.oneatoptimus.com.
About Scott & Victor
Scott & Victor, LLC is a strategic creative marketing communications agency based in Chicago. For more than 20 years, Scott & Victor’s leading talent has developed original, memorable and effective ideas built on true market insight for companies such as Turner Classic Movies, McDonald’s, Diageo, Kellogg’s, Coca-Cola, Ball Park Franks, Fila and many more. For more information, please visit www.scottandvictor.com.
