Optimus, via its live-action production arm ONE at Optimus, is the official production partner of the Pitchfork Music Festival, a three-day event showcasing more than 40 of independent music’s best bands and artists. With a passion for the festival and the independent music scene, Optimus has collaborated with Pitchfork for the fourth year running to capture the spirit of the festival on film. The production and post-production house created, shot and edited content for the festival and also is handling all aspects of live video feeds of performances and crowds during the show. The Pitchfork Music Festival takes place at Chicago’s Union Park Friday, July 16 through Sunday, July 18.
“It has always been amazing to see the festival in video action,” said Pitchfork Music Festival Director Mike Reed. “For the past four years, our production partner Optimus has fulfilled our dreams of capturing and broadcasting the festival happenings. As an event that retains its boutique nature, it’s a huge feat to be able to present such impressive technical features to our fans around the world. This is all thanks to Optimus and ONE at Optimus, who fully understand the essence of the festival and the independent music community.”
Optimus Audio Guru Joel Anderson leads the team responsible for all aspects of coordinating, shooting and producing live video feeds of the performances and crowds that will be projected on jumbotrons and streamed live on the media page of the festival website, enabling people around the world to watch the independent music festival. Optimus also created original video content to promote the festival and the brand, and will run two such pieces on the screens between bands during the festival.
“We are very excited to be the official production partner of the Pitchfork Music Festival again this year,” said Anderson. “Optimus and ONE at Optimus have always viewed this as a passion project, and our dedication to the festival and the indie music community comes through in our work. Our long-standing partnership with the festival is evidence of Optimus’ flexibility and our ability to handle any production assignment from a creative perspective.”
For details regarding the live streaming of the Pitchfork Music Festival, please visit www.pitchfork.com.
About Optimus
Optimus is a leading post-production and production house with offices in Chicago and Santa Monica. A true one-stop shop, Optimus offers a full suite of creative services, including production, editing, film transfer, color correction, visual effects and design, audio mixing and finishing. With ONE, the company’s live-action production arm, Optimus offers all production services, from shoot through post, under one roof – a singular, streamlined creative-driven machine. For more information, please visit www.optimus.com and www.oneatoptimus.com.
