- Monday, Dec. 21, 2015
Production and post house Optimus is proud to announce its most recent project with DDB Chicago for Capital One.
In the spot – which touts the ease of using Capital One’s Venture card for earning miles and booking flights – Garner is seen walking through a simulation of an airline seat map. As potential passengers attempt to sit down on seats, many fold in on themselves and become unavailable, leaving the passengers searching for other options. Extensive VFX help create the feeling of frustration that often comes when travelers try to book travel with miles.
“It was amazing watching the VFX come together once the edit was in a great place,” said Cali. “We stayed true to the spot’s creative direction of standing out among other credit card companies by having Jennifer provide frustrated passengers with guidance on how to make the booking process easier when buying tickets with miles.”
View the spot at http://bit.ly/1OCmptx.
To view Cali’s reel, visit http://bit.ly/1J0uE67.
Agency: DDB CHICAGO
Group Creative Director: Travis Parr
Art Director: Colleen Keesey
Art Director: Steve Gonzalez
Copywriters: Sean Collander, Dan Donahue
SVP/Executive Producer: Will St. Clair
Senior Producer: Joe Tipre
Director: Erich Joiner
Production Post: OPTIMUS
Editor: Nathan Cali
Assistant Editor: Mark Czajkowski
Associate Finish Artist: Jim Moss
Sr. Producer: Tracy Spera
Producer: Annie Rosick
Executive Producer/Managing Director: Therese Hunsberger
VFX Company: The Mill
Optimus is a leading production and post-production house with offices in Chicago, Santa Monica and New York. A true one-stop shop, Optimus and its production arm One at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing. For more information, please visit www.optimus.com and www.optimus.com/one. Connect with us on Facebook at www.facebook.com/Optimus161 and www.facebook.com/OneAtOptimus.