Optimus Design today announces the completion of the main titles for FITC FORM – the two-day celebration of the best in design, web, photography, media and craft in creative tech – taking place in Chicago, Nov. 2-3. Led by Creative Director Donnie Bauer, the opening sequence sets the tone for the conference. The goal of the piece is to energize and excite attendees, sponsors and volunteers, and to inspire them to feel their creative energies flow.
“When we decided to do FORM in Chicago, we knew that we'd want to showcase and work with local talent, so we made a short list of studios in Chicago and contacted them to discuss the project,” said FITC Founding Director Shawn Pucknell. “We were referred to Optimus Design by a few associates and friends, and after reviewing their work and looking at their pitch, we knew we had found the right company to work with. The video is a key creative component of the event, and it has been a pleasure to work with Donnie and Optimus Design on it. We love how they captured the visual representation of the word ‘form’ in the final product, and we’re quite proud of it.”
The opening sequence is completely CGI-generated and original in content. In it, Optimus Design worked to portray abstract, morphing landscapes that move from organic and abstract to recognizable shapes and forms. In keeping with the idea of FORM, the sequence brings to life the journey from the spark of an idea to something more architectural, rigid and recognizable.
“We’re thrilled FITC chose Optimus Design to create the opening titles for FORM,” said Bauer. “We’ve always wanted to create a piece that allowed us to flex our creative muscle for an organization that’s so important to our industry. FITC has hosted events in Amsterdam, Tokyo, Toronto and all around the globe. For them to host this landmark event in Chicago is a huge deal, and we are honored to be involved in it.”
Optimus Design uses Maxon's Cinema 4D (C4D) for its CGI needs. For this project, the group was excited to integrate the latest release of Solid Angle's Arnold (C4DtoA) into its C4D pipeline. Arnold is a premium third-party render engine used widely by film and VFX studios around the world; it was recently made available to C4D users. The staff at Solid Angle provided invaluable support throughout this project.
To view the opening sequence on Vimeo, please visit http://bit.ly/1SjbJ6K.
Credits
Director: Donnie Bauer
CGI: Donnie Bauer, Trevor Kerr, Luis Mayorga, Brad Cannady, Amador Valenzuela, Andre Kostin
Lighting/Shading Lead: Trevor Kerr
Title Design: Mark Butchko, Tyler Nelson
Compositing: Donnie Bauer, Jim Moss, Mike Ciacciarelli, Brad Cannady, Trevor Kerr
Technical Director: Ken Winke
Edit: Donnie Bauer
Music & Sound Design: Dustin Camilleri
Producer: Jon Desir
Special thanks to Marco Bolanca of Nth Degree
About Optimus Design
Optimus Design is the creative design studio inside of Optimus, a leading production and post-production house with offices in Chicago, Santa Monica and New York. A true one-stop shop, Optimus and its production arm One at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing. For more information, please visit design.optimus.com, www.optimus.com and www.optimus.com/one. Connect with us on Facebook at www.facebook.com/Optimus161 and www.facebook.com/OneAtOptimus.
