Optimus Design and Editorial teams collaborated with Optimus production arm One at Optimus to create a new spot, “Feel the Wonder,” for Shedd Aquarium, named the top-attended aquarium in the country in 2012. Optimus Creative Director Donnie Bauer led the creative vision of the spot, which was helmed by ONE Directors Amanda Speva and Mark Pallman, and cut by Optimus Editor Lucy Best Radtke. “Feel the Wonder” is airing now on major television stations throughout Chicago.rnrn”Feel the Wonder,” the second in a series of two spots Optimus created for Shedd, is informed by the powerful emotions experienced and educational memories created by Shedd visitors during special hands-on and up-close encounters with Shedd’s more than 32,000 animal residents representing 1,500 species – from local lake sturgeon in the At Home in the Great Lakes exhibit to waddling penguins in the aquarium’s popular aquatic show. rnrn”Optimus Design partnered with directing duo Mark and Amanda of ONE to capture all the live action,” Bauer said. “The animals were the inspiration to create new environmental pieces. For the animation, each animal was modeled in 3D and placed into environments complete with rock cliffs, icebergs, and underwater plant life. The actual footage of the animals was captured onsite at Shedd Aquarium, and our human guests were filmed right here at Optimus on our stage. From design to the final audio mix, it was a truly ‘all-under-one-roof’ collaboration.”rnrn”‘Feel the Wonder‘ centers on our connection to the living world physically and emotionally, demonstrating how our guests are inspired by the animals whether they’re touching the scales of a lake sturgeon for the first time or watching our penguins waddle throughout their exhibit,” said Tynnetta Qaiyim, vice president of planning and design for Shedd. “Optimus painted a complete picture for audiences through this beautifully designed piece that authentically elicits the emotion of what it’s like to connect with our animals in-person and in an up-close way.” rn rnThroughout the spot, humans narrate and energetically share their memorable experiences from visiting Shedd. For example, a young boy references the natural behaviors demonstrated in daily training sessions, saying, “Dolphins jump really high,” as the child leaps in the air. At the same time, two animated dolphins jump alongside him. Then, a girl says, “They come down; they go splash!” as the animated dolphins enter the water and smoothly the animation moves to footage of real dolphins at the aquarium. rnrn”Shedd was so collaborative, giving us creative freedom from production through post,” said Speva. “We did a lot of the casting ourselves, and had a loose script that allowed us flexibility with the lines we pulled from the talent. And, Lucy did a great job pulling the best pieces of footage and bringing the entire spot together. It was an honor to work with Shedd, which is such an integral member of the Chicago community.” rnrn
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Tom Duff Optimus 312-321-0880 Contact Tom via email
Contact:Media: Michelle Meek 773-220-3120 Contact Michelle via email
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More