Optimus Design and Editorial teams collaborated with Optimus production arm One at Optimus to create a new spot, “Feel the Wonder,” for Shedd Aquarium, named the top-attended aquarium in the country in 2012. Optimus Creative Director Donnie Bauer led the creative vision of the spot, which was helmed by ONE Directors Amanda Speva and Mark Pallman, and cut by Optimus Editor Lucy Best Radtke. “Feel the Wonder” is airing now on major television stations throughout Chicago.rnrn”Feel the Wonder,” the second in a series of two spots Optimus created for Shedd, is informed by the powerful emotions experienced and educational memories created by Shedd visitors during special hands-on and up-close encounters with Shedd’s more than 32,000 animal residents representing 1,500 species – from local lake sturgeon in the At Home in the Great Lakes exhibit to waddling penguins in the aquarium’s popular aquatic show. rnrn”Optimus Design partnered with directing duo Mark and Amanda of ONE to capture all the live action,” Bauer said. “The animals were the inspiration to create new environmental pieces. For the animation, each animal was modeled in 3D and placed into environments complete with rock cliffs, icebergs, and underwater plant life. The actual footage of the animals was captured onsite at Shedd Aquarium, and our human guests were filmed right here at Optimus on our stage. From design to the final audio mix, it was a truly ‘all-under-one-roof’ collaboration.”rnrn”‘Feel the Wonder‘ centers on our connection to the living world physically and emotionally, demonstrating how our guests are inspired by the animals whether they’re touching the scales of a lake sturgeon for the first time or watching our penguins waddle throughout their exhibit,” said Tynnetta Qaiyim, vice president of planning and design for Shedd. “Optimus painted a complete picture for audiences through this beautifully designed piece that authentically elicits the emotion of what it’s like to connect with our animals in-person and in an up-close way.” rn rnThroughout the spot, humans narrate and energetically share their memorable experiences from visiting Shedd. For example, a young boy references the natural behaviors demonstrated in daily training sessions, saying, “Dolphins jump really high,” as the child leaps in the air. At the same time, two animated dolphins jump alongside him. Then, a girl says, “They come down; they go splash!” as the animated dolphins enter the water and smoothly the animation moves to footage of real dolphins at the aquarium. rnrn”Shedd was so collaborative, giving us creative freedom from production through post,” said Speva. “We did a lot of the casting ourselves, and had a loose script that allowed us flexibility with the lines we pulled from the talent. And, Lucy did a great job pulling the best pieces of footage and bringing the entire spot together. It was an honor to work with Shedd, which is such an integral member of the Chicago community.” rnrn Tom Duff
Optimus
312-321-0880
Contact Tom via email Media:
Michelle Meek
773-220-3120
Contact Michelle via email
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.
But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.
The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living.
Now is the time when we ALL must support and bolster this community.
Production is needed in L.A., now!
Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run.
Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More
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