Optimus Design and Editorial teams collaborated with Optimus production arm One at Optimus to create a new spot, “Feel the Wonder,” for Shedd Aquarium, named the top-attended aquarium in the country in 2012. Optimus Creative Director Donnie Bauer led the creative vision of the spot, which was helmed by ONE Directors Amanda Speva and Mark Pallman, and cut by Optimus Editor Lucy Best Radtke. “Feel the Wonder” is airing now on major television stations throughout Chicago.rnrn”Feel the Wonder,” the second in a series of two spots Optimus created for Shedd, is informed by the powerful emotions experienced and educational memories created by Shedd visitors during special hands-on and up-close encounters with Shedd’s more than 32,000 animal residents representing 1,500 species – from local lake sturgeon in the At Home in the Great Lakes exhibit to waddling penguins in the aquarium’s popular aquatic show. rnrn”Optimus Design partnered with directing duo Mark and Amanda of ONE to capture all the live action,” Bauer said. “The animals were the inspiration to create new environmental pieces. For the animation, each animal was modeled in 3D and placed into environments complete with rock cliffs, icebergs, and underwater plant life. The actual footage of the animals was captured onsite at Shedd Aquarium, and our human guests were filmed right here at Optimus on our stage. From design to the final audio mix, it was a truly ‘all-under-one-roof’ collaboration.”rnrn”‘Feel the Wonder‘ centers on our connection to the living world physically and emotionally, demonstrating how our guests are inspired by the animals whether they’re touching the scales of a lake sturgeon for the first time or watching our penguins waddle throughout their exhibit,” said Tynnetta Qaiyim, vice president of planning and design for Shedd. “Optimus painted a complete picture for audiences through this beautifully designed piece that authentically elicits the emotion of what it’s like to connect with our animals in-person and in an up-close way.” rn rnThroughout the spot, humans narrate and energetically share their memorable experiences from visiting Shedd. For example, a young boy references the natural behaviors demonstrated in daily training sessions, saying, “Dolphins jump really high,” as the child leaps in the air. At the same time, two animated dolphins jump alongside him. Then, a girl says, “They come down; they go splash!” as the animated dolphins enter the water and smoothly the animation moves to footage of real dolphins at the aquarium. rnrn”Shedd was so collaborative, giving us creative freedom from production through post,” said Speva. “We did a lot of the casting ourselves, and had a loose script that allowed us flexibility with the lines we pulled from the talent. And, Lucy did a great job pulling the best pieces of footage and bringing the entire spot together. It was an honor to work with Shedd, which is such an integral member of the Chicago community.” rnrn Tom Duff
Optimus
312-321-0880
Contact Tom via email Media:
Michelle Meek
773-220-3120
Contact Michelle via email
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool.
The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films.
His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More
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Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
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