Leading post-production and production house Optimus today announced with DDB Chicago the development of a series of videos showcased on the new website, www.yourged.org. The videos were created by DDB Chicago and directed and edited by Katie Wrobel for ONE at Optimus/Optimus to support the campaign funded by Dollar General Literary Foundation and the Ad Council to help people who were unable to finish high school prepare for their GED® Exams.
“I was thrilled to work with DDB Chicago’s Alex Zamiar, Jonathan Richman and Matt Green on this project.” said Wrobel. “Listening to people talk about why they left high school and why they were now working so hard to get their GED Diploma was about the most inspiring way I’ve spent the day in a long time. These people completely overturned the stereotype of the ‘high school dropout.'”
As far as the production went, Wrobel wanted to make sure people felt comfortable, so it was important to keep the crew and equipment to a minimum. Added Wrobel: “We shot with the Canon 7D, which is small enough so it’s not intimidating, but it’s powerful enough to produce a gorgeous image without having to go crazy with lighting. And, the crew could not have been better. They were endlessly creative through every minute of a couple of very busy days, and it shows.”
The Your GED work includes an overview video, six videos highlighting the steps to securing your GED diploma, and two short biographical videos. The site offers visitors information on finding a GED prep center and registering for classes. It also provides information on how to ensure success in earning a GED diploma.
“The Your GED videos are another great example of the Optimus and ONE at Optimus teams working together from directing through post to deliver great work to our clients,” said Optimus President Tom Duff. “On this and every project, we are committed to giving all we’ve got and not stopping until everybody is happy.”
To view the videos please visit www.yourged.org.
View “Your GED Overview” on The SPW Channel here.
Credits
DDB Chicago
Art Director/VP Creative Director: Chris Roe Creative Director: Chuck Rachford Associate Creative Director: Jonathan Richman Associate Creative Director: Alex Zamiar Producer: Matt Green
One at Optimus
Director: Kate Wrobel EP/Managing Dir.: John Noble Producer: Joe Tipre Assistant Director: Amanda Speva Production Manager: Lauren Pecorella DP: Jordan Gzesh Audio Mixer: Lorian Toth Gaffer and 2nd unit camera op: Eon Mora Script supervisor and data manager: Abbie Hamilton
Optimus
Editor: Kate Wrobel Asst. Editor: Lucy Radtke Audio Asst: Marina Bacci EP/Managing Dir.: Gretchen Praeger Post Producer: Nora Carney
About Optimus
Optimus is a leading post-production and production house with offices in Chicago and Santa Monica. A true one-stop shop, Optimus offers a full suite of creative services, including production, editing, film transfer, color correction, visual effects and design, audio mixing and finishing. With ONE, the company’s live-action production arm, Optimus offers all production services, from shoot through post, under one roof – a singular, streamlined creative-driven machine. For more information, please visit www.optimus.com and www.oneatoptimus.com.
About DDB
<a href="(www.ddb.com)“>DDB Worldwide Communications Group Inc. ((www.ddb.com)) ranks among the top 5 consolidated advertising and marketing services global networks in the world, according to Advertising Age. DDB also has been ranked as the most awarded agency network in the world by Creativity magazine, the International Advertising Festival at Cannes and The Gunn Report, among others. In 2009 DDB was named Global Network of the Year by Campaign magazine and Tribal DDB won Digital Agency of the Year from Media. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (OMC).
