Brainstorm Media has acquired the U.S. rights to “I’ll Be Right There,” a film produced by Open Swim Founder, Bradley J. Ross. The indie comedy film features Edie Falco, Jeannie Berlin, Charlie Tahan, Kayli Carter, Michael Rapaport, Michael Beach, Sepideh Moafi and Bradley Whitford, and began its theatrical run earlier this month.
“We’re thrilled to debut this film to the world,” says Ross. “This production really celebrates one of our core values at Open Swim which is rebelling against the traditionally singular advertising and entertainment industry where production companies specialize in only one expertise. What’s really exciting about these times is we can proudly answer the traditional client questions: Do you shoot cars? Pharma? Docustyle?, with ‘Yes, we do it all, and we do it at the highest level of talent and with the best artisans in the business.’ Crossing industry lines makes us better filmmakers. It allows us to solve problems others can’t and tell better, more creative and clever stories. Great things happen when we stay open!”
Based on a script by Jim Beggarly, the film stars Edie Falco as Wanda, a woman juggling her pregnant daughter’s wedding, her mother’s death, a wayward son, and her own romantic struggles—only to realize she’s lost herself while caring for everyone else. The film is a production of Open Swim and is distributed by Universal Pictures International outside North America.
I'll Be Right There "Official Trailer"
Video Description
Life's complicated for Wanda (Edie Falco). Between a pregnant daughter, a wayward son, an absent ex-husband, and a hypochondriac mother, she must figure out how to keep her family together while finding her own love and happiness.
Video Credits
Director: Brendan Walsh Production Company: Open Swim Producer: Bradley Ross Production Company: Bigger Boat Production Producer: Peter Block, Producer: Cory Neal, Producer: Ross Meyerson, Producer: Samantha Cocozza, Executive Producer: Jesse Eisenberg, Executive Producer: Edie Falco
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More