The One Club announced tonight the winners for the 40th Annual One Show Awards, the most prestigious worldwide competition celebrating the year’s best in advertising. There were 554 winners from 34 countries who emerged from a competitive pool of over 11,500 submissions.
McCANN/Melbourne secured highest honors by winning Best of Show for its work, “Dumb Ways to Die,” for Metro Trains in The One Show’s “Integrated Branding – Public Service Announcement” category. P&G won Client of the Year for their work with Old Spice, Tide and their “Best Job” campaign that ran during the 2012 Olympics in London.
Overall, there were 34 Gold Pencil winners, 38 Silver Pencil winners, 20 Bronze Pencil winners and 462 Merit winners who were honored today at Alice Tully Hall, Lincoln Center in New York City.
“McCANN/Melbourne managed to tap into something special with ‘Dumb Ways to Die,’ as shown by the 50 million-plus views on YouTube,” said Mary Warlick, CEO of The One Club. “They turned what might have been a morbid topic into a funny, catchy spot that charmed and, more importantly, raised awareness.”
The following are among the most highly awarded agencies of The One Show 2013, all of which won Gold Pencils for the following work: Wieden + Kennedy/Portland for “Best Job” (client: P&G); Barton F. Graf 9000/New York for “A Long Day of Childhood” (client: Ragu); BBH/London for “Three Little Pigs” (client: The Guardian); Droga5/New York for “Help! I Want to Save a Life” (client: Help Remedies/DKMS); and Wieden + Kennedy/New York for “The Name” (client: ESPN).
“There’s been a departure from the slapstick humor that dominated beer commercials in recent years and a rise in more thoughtful humor as well as an emphasis on in-depth storytelling,” added Ms. Warlick.
The complete list of The One Show winners can be found HERE.
One Show Interactive winners will be honored at Terminal 5 in New York City on May 10th.
Visit www.oneclub.org or www.creativeweek.com for more information on The One Show.
About The One Club
The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design. Founded in 1975, The One Club produces the One Show, One Show Design, One Show Interactive, One Show Entertainment and OneScreen.
