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    Omnicom Appoints Kuperman as Digital Development VP for Asia Pacific

    By SPW EditorUpdated:No Comments1975 Views
    SHANGHAI, China -- (SPW) --

    Omnicom Group Inc. (“Omnicom”) (NYSE: OMC), the leading global advertising and marketing services group, has appointed Jason Kuperman as Vice President, Asia Pacific Digital Development. Kuperman was formerly Managing Director of the Shanghai office of Agency.com, part of the TBWAnetwork. In his new role, Kuperman will work closely with all Omnicom agencies to further enhance their digital capabilities and profiles. Kuperman will be based in Shanghai and report to Michael Birkin, Omnicom’s Vice Chairman and Chairman and CEO of Asia Pacific.

    “With the steep rise in digital services provided across all our agencies in numerous markets, we face a need to constantly build our capabilities through smart hiring, training and acquisitions. Jason’s background is perfect to accomplish this,” said Michael Birkin.

    “The organic development of interactive capabilities has given Omnicom agency networks a leadership position to deliver innovative integrated campaigns for clients,” commented Kuperman. “The goal now is to bring even greater focus to digital’s contribution in the region and to continue to advance our digital capabilities within the accelerating new media market.”

    “Omnicom has the region’s best talent leading the digital practices across Asia Pacific, and I am excited to be working with them. These are new media specialists who know how to build brands, generate innovative thinking and get results for their clients,” added Kuperman.

    “The world is going digital and nowhere else is this trend more visible than in Asia,” said Serge Dumont, Omnicom Senior Vice President and President Asia Pacific. “Jason’s vast experience will allow our agencies to better leverage their global and regional resources as they continue to focus on improving their digital leadership.”

    Kuperman began his marketing career in 1988, when he joined ChiatDay. After a brief stint outside the agency, he returned in the 1990s to found the Interactive division of TBWAChiatDay, which later was merged with TEQUILA. In January 2007 he joined Agency.com, another TBWA network company.

    About Omnicom Group Inc.

    Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

    Omnicom comprises the industry’s most award-winning advertising brands, BBDO, DDB, and TBWA, specialist media-buying companies OMD and PHD. Omnicom agencies were the most awarded at the 2007 Cannes International Advertising Festival, taking home 121 Lions collectively. BBDO was awarded the first “Network of the Year” while OMD was named “Media Agency of the Year.”

    For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

    Contact:

    Velvet Yoshinami +81-90-8561-0978 Pat Sloan +1-212-415-2109 both of Omnicom Group Inc.

    SPW Category:People on the Move



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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