Danixa Diaz, executive producer at Oishii Creative, has curated "Pitch Slapped: Improv Therapy!" for PromaxBDA: The Conference 2015, which takes place June 9-11 at the JW Marriott in downtown Los Angeles, CA. 
Following consecutive years of her popular "Pitch Therapy" PromaxBDA sessions in Los Angeles and London, respectively, Diaz is bringing a new twist to the art of the pitch. The key to great creative results is mutual understanding between Client and Agency. Agencies would not exist if clients didn’t need their creative and production power, so sharing perspectives is vital for collaborating on the best ideas. "Pitch Slapped: Improv Therapy!" invites attendees to be a part of an immersive improv session that aims to help unveil the truth about the pitch process. 
Looking to reinvigorate her pitch therapy sessions, Diaz brainstormed with executive recruitment firm Korn Ferry’s Katerina Zacharia (formerly VP of Industry Relations, PromaxBDA) to conceive Pitch Slapped along with fellow speaker Niels Schuurmans, EVP of Viacom Velocity Creative Content Solutions.
“Improvisation is similar to pitching, as it could involve fear, joy, anxiety, blockage and pain,” says Diaz. “We thought, 'Why not merge the two to help us improve a process we all need to embrace in this industry. With the help of life and career coach Brian Patacca, myself and several colleagues will be bravely putting ourselves in front of our peers and friends like never before. Scared or excited, we think it's going to be a great experience for all in attendance.”
Pitch Slapped: Improv Therapy!
Wednesday, June 10th at 12:15 p.m.
JW Marriott at L.A. LIVE
900 West Olympic
Los Angeles, CA 90015
Platinum A (Creative) 
Danixa Diaz, Executive Producer, Oishii Creative
Scott Edwards, SVP, On-Air Promotions and Operations, Fox Broadcasting Company
Niels Schuurmans, EVP, Viacom Velocity Creative Content Solutions
Brett Richards, Creative Director, Brokendoll
Brian Patacca, Founder, Life & Career Coach, Actor Salon
About Danixa Diaz
Oishii Creative Executive Producer Danixa Diaz brings nearly 20 years of experience in the creative, design and production industries. Her contagious personality and passion for design has helped her cultivate solid relationships with major networks and brands from around the world. She is an active member of PromaxBDA and the Academy of Television Arts and Sciences, and has served on the Executive Committee for the Emmy Motion & Title Design Peer Group.
About Oishii Creative
Oishii Creative is a full-service creative solutions studio. From ideation and strategy to design and production, we distinguish our clients through the relentless pursuit of the next BIG idea. While no ambition is too big or too small, it all boils down to the RIGHT idea for your brand. Our award-winning team is ready to dream with you and create with you.