Oishii Creative recently collaborated with E! Entertainment to develop the main titles, logo and in-show graphics for the “E! Entertainment Special: Tim Tebow’s Wild Rise,” a 30-minute special highlighting the meteoric rise of NFL quarterback Tim Tebow.nnThe show focuses on the lightning-in-a-bottle phenomenon that is Tim Tebow, the New York Jets quarterback who was a star athlete at the University of Florida and 2007 Heisman Trophy winner – and why he has dramatically risen to become one of the most popular celebrities in the world. The main titles capture this exciting energy through fast-moving type, graphics and images of Tebow interspersed with pops of red and orange.nnnClick here to view Tim Tebow’s Wild Rise Graphics Package online.nn”Working with Oishii Creative on ‘Tim Tebow’s Wild Rise’ was a fantastic experience,” says Carey Zeiser, Supervising Producer at E! Entertainment. “They brought a high level of creative integrity to the project and were able to work within our parameters while still thinking outside the box. What they executed creatively was matched with a strong sense of professionalism on the business side. They hit every deadline, came in on budget and managed every step of the process skillfully and efficiently.”nnFor Oishii, the challenge was telling the complex story of a cultural icon in seven seconds that was framed within the look and feel of E!. President/Creative Director Ismael Obregon and his team worked closely with the network to find a specific tone and voice for the open.nn”The seven-second time sequence meant the piece had to be very brisk, but not frantic,” Obregon says. “We ultimately chose to take different points in the story-building aspect of the open and rhythmically cut them in a fast-paced manner without losing the context of what the viewer is seeing.”nnIt was also important that culture – and not sports – guided the strategy for the creative since the story focuses on Tebow’s rise to super stardom. For Oishii, the project was an opportunity to harness its multidisciplinary capabilities and knowledge of sports and pop culture.n n”This project tapped into things we love: culture, style and design,” Obregon concludes. “These three elements allowed us to truly innovate and enjoy the process. The client had a strong vision of who and what they want to be, giving us a clear path for finding the right visual solution for the open. Working with creative collaborative partners like E! was exactly what we look for in projects; it’s what really excites us at Oishii Creative.” nnCreditsnProject: Tim Tebow’s Wild Rise Graphics Package (Logo, Main Title and In-Show Graphics)nAirdate: July 2, 2012n nClient: NBCUniversal / E! NetworksnExecutive Creative Director: Reuben LeenExecutive Director of Production: Dione Li AtheynSupervising Producer: Carey Zeisern nCreative Agency: Oishii Creative / Los Angeles, CAnCreative Director/Designer: Ismael ObregonnExecutive Producer: Daniel WalkupnSenior Producer: Greg HeffronnProduction /coordinator: Scott Rothsteinn nPostproduction Company: Oishii Creative / Los Angeles, CAnAnimator: Kyu KimnGraphic Designer: Dustin Normann nTechnology: After EffectsnnAbout Oishii CreativenOishii Creative is a full-service creative agency specializing in building and evolving brands for leading entertainment and consumer companies. We combine keen strategic insights with compelling creative and the latest technology to forge unique visual solutions. Recent clients include the NFL Network, Ovation, EA Sports, Nicktoons and Disney. www.oishiicreative.com
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More