When the Chicago based Odd Machine Studios opened an office in Los Angeles, it was just a matter of time before fast cars and beautiful women became the focus of the lens. The Fiat Motor Company, via SapientNitro, recently capitalized on the hybrid studio’s talents to capture the action of every detail in the new Fiat 500 Abarth. Inspired by the rigorous performance standards of Italian racing legend Carl Abarth, the street legal racing machine was shot on the streets and surrounding deserts of Las Vegas. A true Italian beauty like the Abarth demanded a well-oiled yet “odd” machine to fully expose the inner workings, outer style and incredible muscle of Fiat’s highly anticipated new vehicle.nn”It’s really a powerful little car with a lot of torque, so it was important to do it justice on camera and convey just how exciting they are to drive” said Elizabeth Collins, Executive Producer at Odd Machine LA.nn
nnEmbodying the soul of the machine was Romanian born Italian supermodel CatrinelnMenghia, whose appearance in Fiat’s 2012 Super Bowl commercial made her the overnight face of the vehicle’s unsurpassed beauty. Odd Machine enlisted the talents of Stèphane Vallée to capture the duo under the lights of the Las Vegas Strip, on the curves of Spring Mountain Raceway and in the dusty sands of the Jean Dry Lake Bed. Shot over two days on the RED EPIC, Odd Machine utilized the Copter Kids and Performance Filmworks Edge system to cover the dynamic action of Catrinel racing against a photo journalist in one of the series of videos featured on the vehicle’s homepage at FiatUSA.com/Abarth. “SapientNitro is a great partner and their ability to create and engineer digital experiences allowed us to capture so much exciting footage” said Collins.nn nnTo kick off the release of the vehicle, Fiat held the “Drive for the Fans” event recently at the Las Vegas Motor Speedway. The event paired professional drivers such as Maryeve Dufault with Facebook fans and bloggers to compete in a series of racing challenges. Odd Machine shot the event as videos were updated throughout the day on various Fiat social media networks.nnnnCREDITSnClient: Fiat Motor Company, 500 AbarthnTitles: “Burning up the Desert,” “Sin City,” “Winning”nnAgency: SapientNitro MiaminAgency Producer: Mike A. DiaznCreative Director: Jake WheelernCreative Director: Boris StojanovicnBusiness Affairs: B. KaralisnProject Manager: Adam LauernnProduction: Odd Machine StudiosnExecutive Producer: Seth HenriksonnDirector/DP: Disco FishnProducer: Elizabeth CollinsnCo-Producer: Shannon StrangenProd. Coordinator: Nav SinghnTravel Coordinator: Sarah Dignann1st AD: Kyle HasdaynKey 2nd AD: Matt Stewartn2nd Unit DP: Josh Clasonn2nd Unit AD: Alec Pinkstonn1st AC: Charles Katzn2nd AC: Larissa SupplittnSteady Cam: Eric FletchernDIT: Laura CreecynGaffer: Lou RamosnBest Boy Electric: Hollywood HeardnElectric Driver: Chris ColemannKey Grip: Tracy SatterfieldnBest Boy Grip: Ray ChasenSteak Bed Grip: Hunter LangelynGrip: Jay TaylornGrip: Eric PoolnProduction Assistant: John O’ConnornProduction Assistant: Gregory HinchmannProduction Assistant: Shamar JonesnProduction Assistant: Danny VariannProduction Assistant: Nico MatinatanProduction Assistant: Tommy HargettnProduction Assistant: Stuart ColenEdge Driver: Steve HassenpflugnEdge Crane Operator: Perry KaridisnEdge Technician: Carlos CibilsnEdge Camera Operator: Manny VouniosoznR/C Heli Pilot: Trent PalmernR/C Camera Operator: Errol KerrnCopter Assistant: Matthew NelsonnStylist: Christie MoellernMake Up/ Hair: Krystle RandallnSound: Durand TrenchnVTR: Steve ParringtonnUtility Driver: Sid DrapernCar Prep: Jose ChaveznCar Prep: Kenton EfhannnPost Production: SapientNitro MiaminEditor: Javi UrquizanPost Executive Producer: Nadia BowennColorist: Patrick DesfayesnFlame Artist: Kyle ReynoldsnAudio Engineer: Juan DiegueznnMusicn”Burning up the Desert”: Dead Sara “Weatherman”n”Winning”: IUDM “Hurt Me Anyways”n”Sin City”: Pump Audio Track 25529-24-143nnCastnAbarth: Catrinel MenghianJournalist: Brian Santa MarianPrecision Driver: Roger RichmannPrecision Driver: Rick MillernnAbout Odd MachinenOdd Machine is a production and postproduction studio headed by a seasoned core of artists and producers incorporating the latest in production, post production and design technologies. www.oddmachine.com.Alec Pinkston Executive Producer (Chicago) 773-265-6970 Contact Alec via email
Contact:Elizabeth Collins Executive Producer (LA) 323-822-7262 Contact Elizabeth via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment