- Wednesday, Sep. 14, 2016
Nylon Studios is thrilled to announce its collaboration with UNICEF, FC Barcelona and the International Paralympic Committee on the global campaign, “For Every Child, the Chance to Play.” Launching during the opening games of the Rio Paralympics, the spot celebrates #THISABILITY and features blindfolded players from FC Barcelona and the Spanish Paralympic Blind Football Team in a penalty kick shoot-out to highlight that it’s your ability, not your disability, which defines you.
“This video shows that there should be no limits on what a child can aspire to - in sport, in school or in life,” said UNICEF Executive Director Anthony Lake. “UNICEF is proud to work alongside our partners to give so many more children the chance to play, to learn and to make the most of their abilities – and thus, their lives.”
This week marks the 10th Anniversary of the UNICEF / FC Barcelona Foundation partnership. Over the last decade, the partnership has reached over a million boys and girls with access to education, sport and play for children who might otherwise be excluded. This work includes the “Open Doors” program, which operates in 15 cities across Brazil promoting inclusive education to girls and boys with disabilities.
Says Nylon Studios EP Christina Carlo, “This is the most important organization I’ve worked with, and our New York and Sydney studios are beyond grateful to be creative partners with UNICEF in spreading their message of inclusion for every child. We realized the gravity of this effort when our New York team attended a celebration at the UN headquarters. On hand were the Head of UNICEF, Anthony Lake; the UNICEF brand team, led by David Ohana, who produced the spot; our design partners Thornberg + Forester, who co-edited, designed, animated and graded the film; and senior representatives from FC Barcelona, including their President, Josep Maria Bartomeu and former star player Ronaldinho. We are completely smitten and remain inspired by the continued work of UNICEF.”
The spot, already viewed over a million times online, is being jointly promoted by UNICEF and FC Barcelona, as well as being used throughout the Paralympic Games in Rio by the International Paralympic Committee.