NuContext Creative, a multi-award winning entertainment marketing agency, is currently marking its five year anniversary. The company has recently produced high profile promotional campaigns starring Taylor Swift and The Foo Fighters. Angela Guice, founder/executive producer, NuContext Creative, made the announcement. nnGuice and NuContext recently conceived, wrote, directed and produced an on-air campaign promoting superstar Taylor Swift’s three part TV special entitled “Taylor Swift’s Journey to Fearless,” which chronicled the making of the singer’s tour. The special aired on The Hub cable television network.nnGuice and NuContext have also just produced a brand new promo campaign, now airing on the FUSE cable TV network, promoting The Foo Fighters. Entitled “This Video Sucks!” the new promotional campaign (comprised of three spots) has been designed as a call to action by Foo Fighters to aspiring filmmakers. The Foo Fighters are now seeking fans to direct their next music videos, by offering 11 aspiring directors the opportunity to create a music video—one music video apiece for each of the 11 songs from their new album, which drops this spring. The videos will premiere on the Fuse television network.nnIn 2006, Angela Guice launched NuContext Creative, which counts among its clients such prominent broadcasters as Lifetime, USA Networks, Disney Channel, Syfy, Oxygen, Fuse, Lifetime, Walt Disney Studios Home Entertainment, Teen Nick, Universal HD, Chiller, SoapNet, IFC, Sleuth, The Hub, and Rainbow Media. nnWhile promoting these networks and their programs, Guice and her team have worked with a virtual “Who’s Who” among the world’s leading entertainers. In addition to Taylor Swift and The Foo Fighters, these include Jennifer Anniston, Gerard Butler, Will Ferrell, Kate Hudson, Mark Hoppus of Blink 182, Jack Black, nSandra Bullock, Reese Witherspoon, Ben Affleck, Anne Hathaway, Denzel Washington, Adam Sandler, Miley Cyrus and The Jonas Brothers, among them.nnnTo see this work: www.nucontext.tv.liveaction/taylor-swift-journey-to-fearless/”>http://www.nucontext.tv.liveaction/taylor-swift-journey-to-fearless/ nnnTo view the promotional spots produced by NuContext Creative, please see: nwww.nucontext.tv.featured/foo-fighters-this-video-sucks/”>http://www.nucontext.tv.featured/foo-fighters-this-video-sucks/ nnAbout ANGELA GUICEnBorn and raised in Biloxi, Mississippi, Angela studied radio, television and film at the University of Southern Mississippi, and, later, filmmaking at USC’s famed film school. Joining the noted, Hollywood, CA-based entertainment marketing agency AUTONOMY in 2000, Angela quickly rose the company ladder from Night Scheduling Assistant to Associate Producer to Supervising Producer. During her five years with AUTONOMY, she produced numerous television nmarketing campaigns for a number of high profile clients including Discovery Channel, Lifetime Television, Fox Movie Channel and here! TV. nnA pioneer in the early days of integrated marketing and branded entertainment, Angela directed, produced and created a series of “show-mercials” for Procter and Gamble and Kraft Foods targeted at women and airing on Lifetime Television. “Life on the Beach,” promoting the South Beach Diet line of foods by Kraft won Angela both a 2005 “Kraft Global Media Award” and an “Effie Award.” nnSince 2006, Angela counts as Nucontext Creative “company highlights” a number of prominent marketing campaigns, including: Disney Channel promos for “Hannah Montana,” “Camp Rock 2” and The Jonas Brothers; promos for a variety of Syfy original movies; on-air promos, ad sales sponsored promos, celebrity stunt weekends, and award winning “Characters Welcome” branded campaigns for USA Network; on air promos for both Lifetime and the Lifetime Movie Network, including live action, graphics, episodics, and original movie launches; and dozens of “Celebrity Hosted” weekend promo spots, tied in with the launches of prominent feature films by major movie studios. nnIn early 2011, Guice was selected by the Promax/BDA Association to become involved in their “Promax Promo Pathway Program.” will serve during this Spring term as a guest speaker at Santa Monica College, mentoring one of the school’s students for nine months as part of their curriculum. For more on this program: http://promaxbda.org/inddev/promopathway.aspx.nnFor more information, please see: www.nucontext.tv.
Dan Harary Asbury PR 310/859-1831 Contact Dan via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More