NuContext Creative, a multi-award winning entertainment marketing agency, is currently marking its five year anniversary. The company has recently produced high profile promotional campaigns starring Taylor Swift and The Foo Fighters. Angela Guice, founder/executive producer, NuContext Creative, made the announcement. nnGuice and NuContext recently conceived, wrote, directed and produced an on-air campaign promoting superstar Taylor Swift’s three part TV special entitled “Taylor Swift’s Journey to Fearless,” which chronicled the making of the singer’s tour. The special aired on The Hub cable television network.nnGuice and NuContext have also just produced a brand new promo campaign, now airing on the FUSE cable TV network, promoting The Foo Fighters. Entitled “This Video Sucks!” the new promotional campaign (comprised of three spots) has been designed as a call to action by Foo Fighters to aspiring filmmakers. The Foo Fighters are now seeking fans to direct their next music videos, by offering 11 aspiring directors the opportunity to create a music video—one music video apiece for each of the 11 songs from their new album, which drops this spring. The videos will premiere on the Fuse television network.nnIn 2006, Angela Guice launched NuContext Creative, which counts among its clients such prominent broadcasters as Lifetime, USA Networks, Disney Channel, Syfy, Oxygen, Fuse, Lifetime, Walt Disney Studios Home Entertainment, Teen Nick, Universal HD, Chiller, SoapNet, IFC, Sleuth, The Hub, and Rainbow Media. nnWhile promoting these networks and their programs, Guice and her team have worked with a virtual “Who’s Who” among the world’s leading entertainers. In addition to Taylor Swift and The Foo Fighters, these include Jennifer Anniston, Gerard Butler, Will Ferrell, Kate Hudson, Mark Hoppus of Blink 182, Jack Black, nSandra Bullock, Reese Witherspoon, Ben Affleck, Anne Hathaway, Denzel Washington, Adam Sandler, Miley Cyrus and The Jonas Brothers, among them.nnnTo see this work: www.nucontext.tv.liveaction/taylor-swift-journey-to-fearless/”>http://www.nucontext.tv.liveaction/taylor-swift-journey-to-fearless/ nnnTo view the promotional spots produced by NuContext Creative, please see: nwww.nucontext.tv.featured/foo-fighters-this-video-sucks/”>http://www.nucontext.tv.featured/foo-fighters-this-video-sucks/ nnAbout ANGELA GUICEnBorn and raised in Biloxi, Mississippi, Angela studied radio, television and film at the University of Southern Mississippi, and, later, filmmaking at USC’s famed film school. Joining the noted, Hollywood, CA-based entertainment marketing agency AUTONOMY in 2000, Angela quickly rose the company ladder from Night Scheduling Assistant to Associate Producer to Supervising Producer. During her five years with AUTONOMY, she produced numerous television nmarketing campaigns for a number of high profile clients including Discovery Channel, Lifetime Television, Fox Movie Channel and here! TV. nnA pioneer in the early days of integrated marketing and branded entertainment, Angela directed, produced and created a series of “show-mercials” for Procter and Gamble and Kraft Foods targeted at women and airing on Lifetime Television. “Life on the Beach,” promoting the South Beach Diet line of foods by Kraft won Angela both a 2005 “Kraft Global Media Award” and an “Effie Award.” nnSince 2006, Angela counts as Nucontext Creative “company highlights” a number of prominent marketing campaigns, including: Disney Channel promos for “Hannah Montana,” “Camp Rock 2” and The Jonas Brothers; promos for a variety of Syfy original movies; on-air promos, ad sales sponsored promos, celebrity stunt weekends, and award winning “Characters Welcome” branded campaigns for USA Network; on air promos for both Lifetime and the Lifetime Movie Network, including live action, graphics, episodics, and original movie launches; and dozens of “Celebrity Hosted” weekend promo spots, tied in with the launches of prominent feature films by major movie studios. nnIn early 2011, Guice was selected by the Promax/BDA Association to become involved in their “Promax Promo Pathway Program.” will serve during this Spring term as a guest speaker at Santa Monica College, mentoring one of the school’s students for nine months as part of their curriculum. For more on this program: http://promaxbda.org/inddev/promopathway.aspx.nnFor more information, please see: www.nucontext.tv.
Dan Harary Asbury PR 310/859-1831 Contact Dan via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More