Notasound composer Eric Maltz worked with the Brooklyn based production company TK Digital to create 3 new commercials for Japanese cell provider Docomo USA.nnAfter providing the client with several music options, they chose an original piece called “Yeah! Sunday”. “His score was perfect” says Jeff Sousa, TK Digital‘s Editor, “It nailed the tone exactly. He was extremely flexible and creative in editing his original track to match our ever-changing cut.”nnEric went on set the day of the shoot to record the actors dialogue. Back in the studio, custom sounds were created for the Docomo Logo, and additional sounds were added to accent the on screen action.nnOne more day was spent doing the post mixes, with TK Digital‘s Teru Takayama (Director) and Jeff, at Notasound‘s studio. The client wanted the music to be loud, and we were happy to oblige. "We had to deliver to a few different stations with different requirements in terms of format and loudness levels. Eric took the guesswork out of all of that." Jeff continues, "On a professional level, Eric is extremely fun to work with and easy-going."nnEric Maltz began his career as the ‘in-house’ composer and engineer for Yessian’s New York studio, when it first opened in 2004. After a four year stay he left to become a freelance composer, and started Notasound in 2011. He’s written music for Blackberry, AT&T, Campbells Soup, Crocs, Ford, Kraken Rum, and many more.nn
nnnnnnCreditsnnClient: NTT Docomo USA, Inc.nTitles: Business Man, Senior/Student, Shufun nAgency/Production Company: TK Digital nKei Sugimoto (Producer), Teru Takayama (Director), Motoko Yoshizawa (Production Coordinator), Jeffery Sousa (Editor)nnMusic House: NotasoundnEric Maltz (Composer)nnAbout NotasoundnNotasound is a complete boutique Music House founded by Composer Eric Maltz. Based in Brooklyn, the company specializes in music and sound design for advertising, with an extensive production music library, and a team of award winning composers and producers. We write hit music that sets brands apart. www.notasound.tvEric Maltz NOTASOUND 347-891-4765 Contact Eric via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More