Notasound composer Eric Maltz worked with the Brooklyn based production company TK Digital to create 3 new commercials for Japanese cell provider Docomo USA.nnAfter providing the client with several music options, they chose an original piece called “Yeah! Sunday”. “His score was perfect” says Jeff Sousa, TK Digital‘s Editor, “It nailed the tone exactly. He was extremely flexible and creative in editing his original track to match our ever-changing cut.”nnEric went on set the day of the shoot to record the actors dialogue. Back in the studio, custom sounds were created for the Docomo Logo, and additional sounds were added to accent the on screen action.nnOne more day was spent doing the post mixes, with TK Digital‘s Teru Takayama (Director) and Jeff, at Notasound‘s studio. The client wanted the music to be loud, and we were happy to oblige. "We had to deliver to a few different stations with different requirements in terms of format and loudness levels. Eric took the guesswork out of all of that." Jeff continues, "On a professional level, Eric is extremely fun to work with and easy-going."nnEric Maltz began his career as the ‘in-house’ composer and engineer for Yessian’s New York studio, when it first opened in 2004. After a four year stay he left to become a freelance composer, and started Notasound in 2011. He’s written music for Blackberry, AT&T, Campbells Soup, Crocs, Ford, Kraken Rum, and many more.nn
nnnnnnCreditsnnClient: NTT Docomo USA, Inc.nTitles: Business Man, Senior/Student, Shufun nAgency/Production Company: TK Digital nKei Sugimoto (Producer), Teru Takayama (Director), Motoko Yoshizawa (Production Coordinator), Jeffery Sousa (Editor)nnMusic House: NotasoundnEric Maltz (Composer)nnAbout NotasoundnNotasound is a complete boutique Music House founded by Composer Eric Maltz. Based in Brooklyn, the company specializes in music and sound design for advertising, with an extensive production music library, and a team of award winning composers and producers. We write hit music that sets brands apart. www.notasound.tvEric Maltz NOTASOUND 347-891-4765 Contact Eric via email
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More