LOS ANGELES -- (SPW) --

Not Impossible announced that its work on Project Daniel has been awarded multiple Cannes Lions including a Titanium Lion Award and four other Cannes Lions plus being shortlisted for Innovation.

Not Impossible Awarded:

TITANIUM for Project Daniel sponsored by Precipart and Intel (from The Ebeling Group/Not Impossible Labs & Richard Van As/Robohand)

Gold Lion in Product Design for Project Daniel, sponsored by Precipart and Intel (from The Ebeling Group/Not Impossible Labs & Richard Van As/Robohand)

Bronze Lion in Cyber for Intel’s “Look Inside™: Mick Ebeling” campaign (from Intel/Venables Bell & Partners/The Ebeling Group)

Bronze Lion in Film for Intel’s “Look Inside™: Mick Ebeling” campaign (from Intel/Venables Bell & Partners/The Ebeling Group)

Bronze Lion in Branded Content & Entertainment for Project Daniel, sponsored by Intel and Precipart (from The Ebeling Group/Not Impossible Labs, Venables Bell & Partners, Richard Van As/Robohand)

Shortlisted in Innovation for Project Daniel

“Project Daniel: 3D-printing prosthetic arms for children of war-torn Sudan” was supported by Intel and Precipart, and utilizes the innovative technological work of Robohand inventor Richard Van As. Inspired by, and accomplished with Dr. Tom Catena of Mother of Mercy Hospital in Sudan’s Nuba Mountains and 16-year-old Daniel Omar (a double-amputee who fed himself for the first time in two-years as the result of this project), Project Daniel established the world’s first 3D-printed prosthetic lab and training facility.

Intel’s Look Inside™: Mick Ebeling campaign from Intel, Venables Bell & Partners and The Ebeling Group/Not Impossible was co-directed by Ebeling and two-time Oscar nominated filmmaker Lucy Walker. It has had over 3 million views to date.

Led by founder and CEO Mick Ebeling, and content chief and co-founder Elliot Kotek, Not Impossible’s mantra of “Technology for the Sake of Humanity” has resonated with audiences around the world.  

Project Daniel has earned more than a half-billion online media impressions to date, plus significant broadcast attention garnered on CNN, BBC and CTV, and dozens of the world’s leading television networks.

The campaign serves as a true case study for the proposition that “Doing Good is Good Branding,” and indicates what’s possible when creative agencies are matched with leading problem solvers to address real-world issues.

The project’s global impact continues with the establishment of Daniel Labs in additional global sites by the end 2014.

Other Recent Awards and Recognition

Next Cause Marketing Award at AICP for “Project Daniel” the work now being entered to the film archives permanent at New York’s Museum of Modern Art (MoMA)

AICP Curator’s Recognition given to Intel’s “Look Inside: Mick Ebeling” by a unanimous vote of the AICP Show Curatorial Committee for the Intel campaign spot by Venables Bell & Partners, and directed by Mick Ebeling and Lucy Walker of The Ebeling Group

One Show Awards – 2014 Design Gold Pencil & Tied for “Best in Show” for “Project Daniel”

One Show Awards – 2014 Intellectual Property & Products Gold Pencil for “Project Daniel”

2014 Silver Telly and Bronze Telly Award for "Project Daniel"

2014 Maker Faire Editor’s Choice Blue Ribbon: For creativity, ingenuity and innovation.

Next Project
An extension of Not Impossible’s Eyewriter Project (one of TIME magazine’s “Best Inventions of 2010”), The Brainwriter – a DIY, open-source EEG-device paired with ocular recognition technology that enables the fully paralyzed to draw and communicate – is having it public launch at the Barbican in London on July 3.

Recent News
GroupM Entertainment, Say Media and Not Impossible launched NotImpossibleNow.com, which focuses on innovators and inventions using technology to improve humanity, and which encourages the crowd-sourcing of causes to be crowd-solved and implemented for real-world impact. The site also immerses readers in Not Impossible Labs initiatives like Project Daniel.

About NOT IMPOSSIBLE
Not Impossible believes in technology for the sake of humanity. By utilizing crowd sourcing to crowd-solve issues of inability and inaccessibility, Not Impossible takes an open-source mentality to providing low-cost and DIY solutions, and to enabling innovative tech devices to reach people in need all over the world. Utilizing the content production strength of its founders, Not Impossible is disrupting the status quo via compelling stories in which the one person helped inspires many to action. With its newly launched site collaboration on NotImpossibleNow.com (with Say Media and GroupM Entertainment), Not Impossible is fostering a sustainable cycle where collaboration inspires innovation, and where content compels further action. #HelpOneHelpMany www.NotImpossibleNow.com

Video Credits

Project: Project Daniel
Agency: NOT IMPOSSIBLE LABS
Production: The Ebeling Group 
Directed by Mick Ebeling

Contact:

MEDIA :  For more information or to book interviews with Not Impossible CEO Mick Ebeling or NotImpossibleNow.com editor in chief and Not Impossible co-founder, Elliot Kotek please contact:

Alison Williams | Raconteur 
Contact Alison via email | 310 621 9839

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